Join us as we dive into three of Mintel’s five new Global Consumer Trends and get a head start on what consumers across South APAC will want and why in 2023.

Preview the trends:

International Localism: With so much global uncertainty (the economy, sustainability, supply chains and conflict), there will be a greater movement to protect local resources and boost local businesses.

Intentional Spending: Moving through uncertainty requires a wise use of resources. Consumers are refocusing on what value means to them and are spending more intentionally.

Hyper Fatigue: The fast pace of daily life, growing use of technology and having to move from crisis to crisis are creating fatigue among consumers, requiring brands to lend a helping hand.

Meet the Presenter

Elysha Young

Trends Manager APAC

Elysha manages the Asia Pacific Mintel Trends team made up of expert analysts and trend spotters. With a background in advertising, consumer psychology and behavioural economics, she analyses and identifies the ‘why’ of consumer behaviour. She oversees content for Mintel Trends as well as client servicing for the region, helping clients apply consumer Trends insights to their ideation and communication strategies.

Asia
Food and Drink

On-demand

Webinar

Related Mintel events

EMEA Food and Drink

On-demand Online

Private Label vs Brands: Global Trends, Local Impact (EMEA focus)

Private label is reshaping the rules of grocery retail across Europe – and no one can afford to sit this…

Discover more

Americas Food and Drink Ingredients, Flavours and Fragrances

On-demand Online

[On-Demand] 2026 Global Food & Drink Predictions | US/Canada

Connect today’s behaviors to tomorrow’s opportunities live. Mintel’s 2026 Global Food & Drink Predictions were developed with a view to how empathetic brands can help consumers who feel like they are only surviving, rather than thriving.

Discover more

Americas Beauty and Personal Care

On-demand Online

2026 Global Beauty & Personal Care Predictions | Americas

The beauty industry stands at a pivotal moment. As consumer priorities shift toward wellness, authenticity, and meaningful experiences, four groundbreaking trends are redefining how we approach beauty in 2026.

Discover more

EMEA Food and Drink