2025年1月7日 14:00-15:00
英敏特专家展望未来，预测消费者和品牌都将感觉自己在掌控感和失控感之间来回摇摆。通过家庭、社区、全球这三个层面，英敏特旨在深入探究影响消费者需求的七大趋势驱动力在不同背景下的细微差异——身心健康、社会环境、科技、权利、身份认同、价值和体验。在最新发布的《2025 全球消费者趋势》中，我们提出了会在2025年及未来塑造消费者行为的三大关键趋势。
本次网络研讨会中，分析师将为您解读这三大趋势，并聚焦中国市场，探讨值得关注的市场动向及机会点：
重新发现家
在难以预测的住房市场中，真正舒适和真实的家将来自于我们对不完美和个性的赞美，而不是对无法实现的理想的追逐。
无限抱团
社群将存在于一个超越时空限制的协作空间中，搭载品牌和消费者的共同构想。
传统新生
人们一直以来的行为习惯正在发生改变，这种改变既有外界因素的作用，也是人们自发选择的结果。品牌需要接受这种改变的必然性，以保持与时俱进。
- Advertising and Marketing
- Asia
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