2026 Global Household Predictions | EMEA

Connect today’s behaviors to tomorrow’s opportunities live.

Mintel’s 2026 Global Household Predictions Webinar goes beyond trendspotting to deliver forward-looking intelligence on how consumer behaviors will evolve through 2030 and beyond.

Did you know that 73% of UK consumers are concerned about microplastics in the home, reflecting a broader awareness of the invisible challenges facing household environments?

The meaning of a clean home is changing. As we face invisible threats like microplastics and rising expectations that cleaning should enhance both physical and emotional well-being, tomorrow’s household care demands new solutions and a broader mindset. Join our exclusive webinar to explore how the evolving landscape of dirt and clean is shaping the future for consumers, brands, and homes everywhere.

By attending, you will:

– Uncover how new forms of household dirt and unseen contaminants are prompting innovation and demanding a smarter, more comprehensive approach to cleaning.
– See how everyday cleaning routines are evolving—from essential chores to rituals of self-care that protect both body and mind.
– Discover how brands are integrating scientific advances and wellness-oriented solutions, building trust as they help consumers safeguard their homes and health.

Register now to join us on January 20, 2026.