IPG EVENT: Are you Listening? “Consumer Sentiments when Brands Shift DEI Commitment” Study

Multigenerational and LGBTQ+ insights and impact

As executive orders and political pressure prompt companies to walk back their DEI commitments, one critical voice is often overlooked: the consumer. That’s the conversation coming to Cannes.

Join this IPG event for a candid, data-driven panel that explores what really happens when brands scale back on diversity, equity, and inclusion—and how those decisions resonate with the people who matter most: your customers.

Lisa Dubina, Associate Director of US Consumer Identity Reports at Mintel, and the GLAAD Media Institute will unpack the truth—across generations, identities, and borders. From Gen Z to Boomers, this is the insight brands need to stay relevant, responsible, and real in 2025 and beyond.

What your brand’s silence is actually saying

What different generations really think when brands pull back on DEI

Why LGBTQ+ representation still matters—and what’s at risk when it disappears

How DEI resonates globally, from expectation to execution