Big Conversation Chicago: Key Trends for 2023 and How to Apply Them

Join us in Chicago for a look ahead to 2023 and the trends Mintel forecasts to impact consumers and categories. We’ll start the day with a conversation on hyper fatigue, one of the key themes in our 2023 Trends with analysts across consumer, food, drink, beauty and personal care. Following that session, Mintel consultants will explore how to answer the question, “How can I apply the 2023 Trends to my business and my consumers?”

Preview the Agenda

Spotlight on Hyper Fatigue
Moving from crisis to crisis, consumers are being stretched in many directions while being bombarded with media stories and digital content. The pandemic, rising cost of living, energy crisis, geopolitical unrest, and the climate crisis have all taken their toll on consumers, and will continue to do so, causing fatigue and a sense of being overwhelmed. Consumers are trying to cut through the noise and connect with what matters to them.

The fatigue is real. People want to focus on fundamentals like saving money and buying products that are satisfying and can contribute to a sense of self-care. Brands can help their buyers by tapping into their demand for escapism, offering them opportunities to collaborate and establish new connections or find meaning.

Trend Activation: Where to play and how to win
We’ll give you analytics and insights to shape your innovation strategy to ensure you’re tapping into the benefit spaces that are right for your brand – now and into the future. Using Mintel’s AI and the attribute data from our huge, global, new products database, we’ll help you make more accurate decisions, narrow the innovation funnel, and shorten the time to shelf.

Trend Activation: Getting the right attention with your marketing
We will also explore how to integrate specific trends into your marketing strategy so that your campaigns are as impactful as possible. This session will focus on how changes in attitudes and behaviors will impact the ways consumers connect with, and how other brands innovate within, the media landscape.