How Brands Can Thrive In An Unhealthy World

25 years into the 21st century, we’re more health-obsessed and better informed than ever. Yet, the big question remains: Are we entering a golden age of wellness, or are we unhealthier than ever before?

In just 25 years, medical breakthroughs have added six years to European lifespans, with health now front and centre in media and consumer minds. However, longer lives do not necessarily mean healthier ones.

We’ll uncover how health and wellness has transitioned from niche to non-negotiable across all FMCG categories and predict the breakthroughs set to rewrite the rules for the next 25 years.

This isn’t just another event. It’s a wake-up call. A half-day of bold ideas, hard questions, and fresh perspectives from Mintel’s sharpest analysts and industry game-changers.

Event Highlights:

Mintel Expert Presentations: Gain exclusive insights from Mintel’s leading analysts, driven by cutting-edge data and research.
Panel Discussions: Hear from trailblazing brands reshaping the health and wellness landscape across categories.
Networking Opportunities: Connect with marketers, innovators, and insight leaders from the FMCG industry.

Key Themes We’ll Explore:

Inequality: How brands can meet the needs of underserved consumers and bridge inequality gaps.
Ingestion: Tailored routines focusing on the gut-mind-skin connection, heightened ingredient scrutiny and embracing the rise of miracle weight-loss solutions.
Information: The growing demand for trust and transparency in wellness and the fight to become a go-to source for the truth.

Join us in person for this exclusive event and be part of the conversation that shapes the future.

The event takes place at Sveta Art Gallery, Hanauer Landstraße, Frankfurt-Bornheim/Ostend, Germany

Beauty and Personal Care
EMEA
Food and Drink

May 15th, 2025

9:30 AM - 2:00 PM, CET time

Frankfurt am Main, Germany

View map here

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