How Brands Can Thrive In An Unhealthy World

25 years into the 21st century, we’re more health-obsessed and better informed than ever. Yet, the big question remains: Are we entering a golden age of wellness, or are we unhealthier than ever before?

In just 25 years, medical breakthroughs have added six years to European lifespans, with health now front and centre in media and consumer minds. However, longer lives do not necessarily mean healthier ones.

We’ll uncover how health and wellness has transitioned from niche to non-negotiable across all FMCG categories and predict the breakthroughs set to rewrite the rules for the next 25 years.

This isn’t just another event. It’s a wake-up call. A half-day of bold ideas, hard questions, and fresh perspectives from Mintel’s sharpest analysts and industry game-changers.

Event Highlights:

Mintel Expert Presentations: Gain exclusive insights from Mintel’s leading analysts, driven by cutting-edge data and research.
Panel Discussions: Hear from trailblazing brands reshaping the health and wellness landscape across categories.
Networking Opportunities: Connect with marketers, innovators, and insight leaders from the FMCG industry.

Key Themes We’ll Explore:

Inequality: How brands can meet the needs of underserved consumers and bridge inequality gaps.
Ingestion: Tailored routines focusing on the gut-mind-skin connection, heightened ingredient scrutiny and embracing the rise of miracle weight-loss solutions.
Information: The growing demand for trust and transparency in wellness and the fight to become a go-to source for the truth.

Join us in person for this exclusive event and be part of the conversation that shapes the future.

Meet the Presenters

Jonny Forsyth

Senior Director, Mintel Food and Drink

Jonny is an experienced global food and drink analyst who concentrates on ‘big picture’ industry themes that will shape the sector over the coming years. His recent analysis includes what Gen Z and 55+ consumers mean for food and drink brands and how companies need to prepare for the more digitised consumer. Jonny previously worked in insight roles for a major global brewer, an international media agency and national newspaper. He has appeared regularly in media outlets, such as CNBC and BBC, to discuss major industry news stories. Jonny holds an MSc in Business Psychology from the University of Nottingham.

Giulia Scalbi

Associate Director, Food & Drink

Giulia joined the Mintel Global Food & Drink platform team after building a diverse career with leading food and nutrition companies, gaining experience in both marketing and sales roles. With a Master’s in Food Marketing and Trade Strategies, she brings extensive expertise and passion to her work. Giulia uses her well-rounded perspective to identify emerging trends and provide in-depth analysis of the Italian food and drink market, uncovering valuable opportunities in these dynamic industries.

Rosalia di Gesu

Associate Director Beauty & Personal Care

Rosalia has almost 30 years of experience working as a consumer products expert, delivering cross-category insight and commentary on innovative new product launches and trends. In her current role as Associate Director, Beauty & Personal Care, Rosalia concentrates on writing insightful content published on Mintel’s BPC Platform and identifying growth opportunities for clients.

Amanda Caridad

Global Senior Analyst, Household Care

Amanda Caridad holds a bachelor degree in International Relations by Rio Branco University and a specialization in Marketing by the University of Akron. Before joining Mintel, Amanda has worked for more than 9 years at a global leading chemical manufacturer, acquiring a profound understanding of the beauty, personal and household care industries.

Richard Cope

Consultant

Richard has two decades of experience in Foresight, macro trends and sustainability research. As a Consultant at Mintel, he helps companies to anticipate consumers’ changing needs in order to stay competitive and relevant. He is the author of Mintel’s annual Global Outlook on Sustainability report and a graduate of the University of Cambridge Institute for Sustainability Leadership’s Business Sustainability Management programme.

Beauty and Personal Care
EMEA
Food and Drink

May 29th, 2025

9:00 AM - 2:00 PM, Milan time

Milano, Italy

View map here

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