Big Conversation — United Kingdom, London

How Brands Can Thrive In An Unhealthy World

25 years into the 21st century, our obsession with health has reached unprecedented heights, and we’re better informed than ever. Yet paradoxically, from rising obesity and diabetes rates to mental health challenges, we’re living longer—but not necessarily healthier—lives.

The food, drink, beauty, and personal care industries have made significant strides, transitioning wellness from niche to non-negotiable. Consumers are embracing holistic routines, personalised beauty-health solutions, mindful consumption, and transparency around ingredients, driven by a deeper understanding of how external lifestyle factors influence their physical and mental health.

However, persistent issues like income inequality, ageism, racial and gender biases highlight the critical need for actionable change. As social media and emerging AI technologies reshape how younger generations access health information—forming new “Nutrition Tribes” and beauty ideals—brands face increased responsibility to deliver accurate messaging and inclusive solutions.

This isn’t just another event—it’s a wake-up call. Join Mintel for a half-day of bold ideas, challenging questions, and fresh perspectives from our sharpest analysts and industry innovators. Discover the breakthroughs poised to redefine health, beauty, food, and wellness over the next 25 years, and learn how your brand can proactively thrive in this complex and evolving landscape.

Join us in person for this exclusive event and be part of the conversation that shapes the future.