Campaign Against Living Miserably (CALM) & Mintel Gives: Supporting young consumers’ mental wellbeing

A devastating effect of the COVID-19 crisis is a rise in the suicide rate in the UK, particularly amongst younger generations. Mental health is a key concern for Gen Z consumers, providing an opportunity for brands to provide support and guidance to younger people, particularly those being impacted so heavily by the pandemic and long-term concerns around health, finances, and the environment.

MintelGives (Mintel’s charitable partnership programme) and CALM (Campaign Against Living Miserably), are joining forces in an exclusive webinar discussing the landscape for young people in the UK and the opportunities for brands to support this cohort as they adapt to a post-pandemic world.

Mintel Director of Trends EMEA –  Simon Moriarty will open the session with a 35-minute presentation with data and insights on the future landscape for young people in the UK. He’ll then be joined in a panel by CALM CEO, Simon Gunning and ITV Social Purpose Head of Strategy and Communications, Susie Braun to discuss the priorities, anxieties and needs of young British consumers and what brands need to be thinking about in the short, medium and long-term.

Register now!