[网络研讨会] 解码童趣消费新浪潮，重构品牌情感价值高地
会议时间：2025年6月12日 星期四 14:00-15:00
泡泡玛特、Jellycat 的火爆印证了“童趣经济”的兴起，童趣正成为越来越多成年人的情绪出口与社交货币。它早已不再局限于儿童市场，而是成为链接成年人内在情感与个性表达的重要消费场景。本次网络研讨会中，英敏特专家将通过真实的消费者数据与趋势观察，为您解读消费者眼中“童趣”的定义、童趣消费背后的核心动机、消费者偏好的童趣风格以及他们热衷的儿童节活动，为品牌的营销创新带来灵感启发：
童趣是当下的喘息
近六成被访者的童趣消费是为了解压放松，找回儿时简单的快乐，即使是为了“陪孩子”的被访者类似的需求同样凸显。
把自己重新养一遍
童趣消费不只是追求可爱与治愈，同时是对童年遗憾的弥补，30-39岁人群尤为显著。它也是一种“重启”。
童趣即人设
社交型成年人倾向于通过穿儿童节主题服饰、给家里布置童趣装饰等方式来装点自己的人设，打造“我很有趣”的社交形象。
- Asia
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