Christmas 2022: Shopper resilience in face of financial pressure
Against the backdrop of the cost of living crisis and a looming recession, the conditions heading into Christmas 2022 were not the unrestricted return to festivities that many had hoped for after the disrupted trade of 2020 and 2021.
Despite this backdrop, Christmas 2022 looks to have been better than many expected. The Christmas 2022: Shopper resilience amidst financial pressure webinar will cover:
- A review of the 2022 Festive Period – showcasing data from Mintel’s Christmas Gift Buying 2023 alongside market data, and best in class examples of how retailers and brands encouraged spending despite the pressures on household finances
- How to prepare for the 2023 Festive Period – 75% of UK consumers in December 2022 were concerned about how their finances would hold up in 2023. Using key learnings from festive 2022, we will explore how companies can prepare for Q4 2023, a period where while inflation is likely to have eased, finances will have been further degraded and polarised following a year of further pressure on budgets
Join Mintel’s expert, Nick Carroll, Category Director of Retail Insights, for a discussion on the trends from the 2022 festive period and how retailers and brands can prepare for the 2023 festive period.
Can’t attend the live session? Register and you’ll receive a link to the recording within 2 working days via email after the live webinar has ended.
- EMEA
- Retail
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