Join Mintel’s session at Fi Asia Thailand: Future opportunities for non-alcoholic beverages in Southeast Asia

Date: 17 September 2025
Time: 13.00-13.45 (BKK)
Venue: MR109C-D, Queen Sirikit National Convention Center

Gain valuable insights into the future of Southeast Asia’s non-alcoholic beverage market. Our expert analysis reveals three key trends: catering to active lifestyles, addressing proactive aging, and supporting mental well-being, along with actionable strategies for capitalizing on these opportunities.

Join us as our expert analyst will discuss:

Support active consumers Recognising the shift towards active living, functional drinks can offer versatile support for all exercise types, ranging from rigorous training to lighter activities.

Embrace proactive ageing As people adopt a proactive approach to ageing, non-alcoholic drinks can play a supportive role in their wellness routines.

Provide solace in an overwhelmed world When facing life’s trials, consumers can turn to non-alcoholic drinks for support in the form of mood elevation and mental clarity

Meet the Expert

Heng Hong Tan

Principal Analyst, Mintel Food & Drink, Southeast Asia

Heng Hong, a Principal Analyst at Mintel, specialises in the beverage sector. He researches and delivers crucial insights on the latest beverage trends for clients across the globe and within the region. He has been with Mintel for more than 10 years and has presented at major conferences and trade shows in the region.