2023 Financial Services Marketing Trends

Comperemedia’s 2023 Financial Services Marketing Trends webinar will discuss how economic uncertainty, increased anxiety, and burgeoning technology are all areas brands will need to tackle with marketing efforts in 2023.

Comperemedia Director of Marketing Strategy, Biota Li Macdonald will provide insights on brand positioning, advertising themes, product offerings, and other white space opportunities that are key to a strong strategy for the coming year.

About The Presenter

Biota Li Macdonald is the Director of Marketing Strategy for Comperemedia, focusing on financial services industry insights and thought leadership. Her specific areas of interest include neobanks and fintech, digital assets, financial inclusion, and other emerging trends.