Everyone wants to predict the future. The real advantage lies in shaping it.

From crystal ball hype to triggers, triangulation, and decision speed. We explore how to act decisively, and win, in the era of prediction theater.

Mintel is excited to partner with Insights Lighthouse at CES 2026. Join us in Las Vegas on January 7, 2026 from 1:00 – 2:00 pm and hear from Mintel’s CEO Matt Nelson and Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelēz as they discuss why the companies that win next aren’t the ones who see the future but the ones who commit to it before everyone else.

Meet the presenter

Matt Nelson

Global CEO, Mintel

Matthew Nelson is the Global CEO of Mintel, where he is leading the transformation of market intelligence through innovation, AI integration, and predictive insight. Based in Chicago and with over 17 years at the company, Nelson has held leadership roles across Asia-Pacific before becoming CEO in 2022. Under his leadership, Mintel has launched cutting-edge tools like Mintel Leap and Mintel Spark, helping clients accelerate time-to-market and unlock growth through innovation. In 2025, he oversaw the acquisition of Black Swan Data, combining cultural signals and commercial foresight to create a new standard in predictive intelligence. Trained as an architect at the University of Sydney, Nelson brings a creative, human-centered approach to strategy and transformation. Outside of work, he’s an ultramarathoner and father, channeling the same endurance, focus, and care into leadership. He’s committed to helping clients and colleagues act with insight, grow with foresight, and lead with confidence.

Cristina Marinucci

VP Global Growth & Omni Commercial Insights, Mondelēz

Cristina is a dynamic marketing & insights leader with a passion for understanding the consumer, retailer, and shopper. She has extensive experience in category management, new product commercialization, merchandising, and marketing strategy. She’s led ground-breaking digital research, developed mobile focused applications that provided “moment of truth” shopper insights, and created effective omni-channel marketing strategies targeting digital activations.

Advertising and Marketing
Americas

January 6th, 2026 - January 9th, 2026, PT time

Las Vegas, United States

View map here

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