Mintel at Retail Trends Poland

In 2024, economic uncertainty persists. Price hikes resulting from energy crises, the pandemic and the war in Ukraine have become the new normal. Although inflation has eased in recent months, people have faced price increases at rates not seen in decades, while their wages have not kept up. As a result, consumers are redefining what ‘value’ really means to them. In this presentation, Mintel Director Katya Witham explains what the future holds for retailers’ own brands and how they can turn crisis into opportunity.