In 2024, economic uncertainty persists. Price hikes resulting from energy crises, the pandemic and the war in Ukraine have become the new normal. Although inflation has eased in recent months, people have faced price increases at rates not seen in decades, while their wages have not kept up. As a result, consumers are redefining what ‘value’ really means to them. In this presentation, Mintel Director Katya Witham explains what the future holds for retailers’ own brands and how they can turn crisis into opportunity.
Meet the expert
Katya Witham
Associate Director, Food & Drink
Katya brings over 10 years of expertise in NPD and market research in the European grocery retail and consumer goods sectors. Katya is passionate about food retailing and has extensive knowledge and deep understanding of industry trends, consumer insights and market forces that drive business innovation and growth opportunities for organisations. Katya holds a Masters degree in Business Administration from the German University of Saarland and is fluent in English, German and Russian.
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