Mintel Webinar – German Lifestyles: Consumers between localism and globalisation

Tuesday, November 16th –  2:30 pm CET 

Some of the new behaviours and habits that have been adopted during the COVID-19 outbreak are expected to stick, and brands and businesses will have to align with these if they want to stay relevant. The “next normal” includes changed spending and shopping habits and work patterns as well as new expectations towards brands.

This 60-minute webinar will set a particular focus on how and why localism is a key outcome of the pandemic. Join Research Analyst – Consumer Lifestyles, Germany, Mainga Hachibiti and Associate Director – Consumer Lifestyles Research, Jack Duckett as they open the session with an overview on how German, but also international brands can leverage increased efforts to support local communities. Mainga will then be joined by a panel of Mintel’s Beauty & Personal Care , Food & Drink and Retail top experts who’ll explore what these findings mean across sectors in Germany.

The panelists:

Mainga Hachibiti – Research Analyst – Consumer Lifestyles, Germany
Valentin Thies – Senior Food & Drink Analyst
Irene Brockie – Research Analyst – Retail, Germany
Susanne Krenz – Research Analyst – Beauty and Personal Care

Register now here!