Mintel x ISM 2025 – Sustainability and Online Retailing in the Context of Sweets and Snacks

Mintel is delighted to join the expert stage at ISM Cologne, the biggest trade show for sweets and confectionery, on 3 and 4 February 2025.

Monday, 03 Feb 04.20 pm – 04.40 pm

Mintel Consulting will share key insights from its Global Outlook on Sustainability Core research. The session will explore challenges like increasing skepticism towards manufacturers’ claims and the deprioritisation of sustainability in purchase decisions. It will also offer guidance for brands on better communication, emphasizing ethical claims that focus on people and health benefits in addition to environmental ones.

Tuesday, 04 Feb 03.30 pm – 03.50 pm

The development of ecommerce is changing the shopping habits of Germans. The shift creates opportunities for grocery retailers and snacking brands to explore omnichannel strategies to better align the brand experience across channels. Initiatives involving premiumisation, influencer collaborations, using technology to target promotions, as well as exciting in-store displays can prove more valuable to snacking brands than trailing the costly path of developing their own ecommerce platforms.