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Mintel is delighted to join the expert stage at ISM Cologne, the biggest trade show for sweets and confectionery, on 3 and 4 February 2025.
Monday, 03 Feb 04.20 pm – 04.40 pm
Routes to Sustainability – Richard Cope
Mintel Consulting will share key insights from its Global Outlook on Sustainability Core research. The session will explore challenges like increasing skepticism towards manufacturers’ claims and the deprioritisation of sustainability in purchase decisions. It will also offer guidance for brands on better communication, emphasizing ethical claims that focus on people and health benefits in addition to environmental ones.
Tuesday, 04 Feb 03.30 pm – 03.50 pm
Brand differentiation in the era of eCommerce – Thomas Slide
The development of ecommerce is changing the shopping habits of Germans. The shift creates opportunities for grocery retailers and snacking brands to explore omnichannel strategies to better align the brand experience across channels. Initiatives involving premiumisation, influencer collaborations, using technology to target promotions, as well as exciting in-store displays can prove more valuable to snacking brands than trailing the costly path of developing their own ecommerce platforms.
Meet the experts
Richard Cope
Senior Trend Consultant
Richard Cope has two decades experience in market research, is the author of the Global Outlook on Sustainability consumer study and a graduate of the Cambridge Institute of Sustainability Leadership (CISL) Sustainable Business Management programme. A regular speaker and media commentator, he works as a Senior Consultant at Mintel looking at what Macro Trends and Sustainability issues mean for both companies and their customers.
Thomas Slide
Category Director, Professional Services
Thomas Slide is a seasoned Market Research Analyst with over a decade of experience in understanding consumer behavior across a diverse range of industries. His background in retail, finance, and tech & media has equipped him with a deep understanding of consumer trends and preferences.
As Category Director at Mintel, Thomas now leads a team of analysts conducting research across various sectors, including Retail, Technology, Media, Automotive, Fashion, eCommerce, and Financial Services. His expertise allows him to provide valuable insights into how consumers are navigating the evolving media landscape, adapting to technological advancements, and making informed purchasing decisions in today’s economic climate.
Join us in this webinar to find out more about what those trends mean for your brand and how it’s shaping your marketing and innovation strategies through 2025 and beyond.
Make smarter decisions with our comprehensive solutions. From competitive intelligence and consumer insights to trend and market tracking, we provide the research you need to stay ahead.