| Health on the Shelf: How Brands Can Tap India’s ‘Food as Medicine’ Movement

24 July 2025 | Thursday | 10:40 AM IST

Join us for an exclusive session by Mintel expert, Dr. Anamika Banerji, Senior Food and Drink Analyst, at Nutrithink Conference – Mumbai 2025, as he delves into how Indian consumers are increasingly embracing food and drink as proactive tools for health management.

This session offers a unique opportunity to explore how the concept of “food as medicine” is transforming the Indian market — and how brands can stay ahead by aligning with consumers’ need for combining functionality and trust.

Join the session to discover:

Emerging wellness trends: Understand the macro forces and micro shifts driving consumers to choose food and drink for functional benefits.

Evolving consumer attitudes: Discover how shifting attitudes toward fitness, self-care, and clean living are redefining what health and nutrition mean in modern India.

Innovation across key categories: Explore innovations across categories like protein drinks, fortified foods, and ingestible beauty, and learn how brands can lead with purpose and credibility.

As part of this session, we’ll also be unveiling Mintel’s exclusive report on the same topic, Health on the Shelf: How Brands Can Tap India’s ‘Food as Medicine’ Movement. This report is packed with insights and strategic recommendations to help brands navigate the functional nutrition space with confidence.

Download the exclusive e-report now

Download E-Report

Presenter Details

Dr. Anamika Banerji

Senior Food and Drink Analyst, India

Based in Mumbai, Anamika is a food scientist with six years of experience in academic research. Prior to joining Mintel, she worked as a technical consultant in R&D at one of the world’s leading FMCG companies. In her role as a Food and Drink Analyst at Mintel, she provides fresh insights on the Indian food and drink space.

About Nutrithink Conference – Mumbai 2025

The Nutraceutical industry is taking deeper roots in India as the population grows to become health-conscious and aware of the benefits of natural nutritional supplements. There is a gradual shift in consumer behavior towards conscious consumerism. In the current market, the need for the nutraceutical industry is to ensure that they are in a position of authority, credibility, and consumer trust worldwide.

The 10th edition Nutrithink Conference will drive attention to current trends like R&D trends across product categories, Nutraceuticals, food for particular medical purposes, demand for dietary supplements, the importance of probiotics, fortification & immunity building.