• Date & time: 10:00 am –12:00 pm, Tuesday, 17th March
  • Venue: Room 20A, 20th Floor, T-One Building

Thai consumers are entering a new era of eating well, where health ambition is rising, but real life keeps pushing back. Immunity, blood sugar control, muscle strength and better sleep are climbing up priority lists. Yet economic caution and time pressure are reshaping what “healthy” looks like in everyday routines. The result is a growing tension between aspiration and reality. This tension is quietly redefining expectations of food and drink brands.

This is not a short-term shift. It marks a structural evolution in Thai consumption behaviour.

At Thai Pulse 2026, Mintel analysts will discuss the insights shaping this next normal and reveal how brands can translate behavioural shifts into scalable growth.

In this session, we will uncover:

  • Differentiating claims in Thailand’s health-saturated market
  • Ingredients gaining strategic momentum
  • Product categories leading the next wave of growth
Meet the presenters
Rashmika Khanijou
Senior Analyst, Food & Drink, Thailand
Rashmika is a Food and Drink Senior Analyst in the Thai Consumer Reports team. Prior to joining Mintel, she has had marketing and innovation ownership experience in the FMCG industry covering Southeast Asia markets. She holds a bachelor’s degree in Marketing and Psychology from Macquarie University and an MBA from Sasin School of Management.
Phurisa Phagudom
Research Analyst, Food and Drink, Thailand
Phurisa is a Food and Drink Analyst based in Bangkok, Thailand. She has been working as a R&D for a global FMCG company looking over SEA Nutrition category. She holds a bachelor degree in Food Science from Pennsylvania State University and a master degree in business from Warwick Business school.
Phakorn Kaenkomol
Client Success Manager, Thailand
  • Asia
  • Food and Drink
March 17th, 2026
10:00 AM - 12:00 PM, Bangkok time
Krung Thep Maha Nakhon, Thailand

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