Date & time: 10:00 am –12:00 pm, Tuesday, 17^th March
Venue: Room 20A, 20^th Floor, T-One Building

Thai consumers are entering a new era of eating well, where health ambition is rising, but real life keeps pushing back. Immunity, blood sugar control, muscle strength and better sleep are climbing up priority lists. Yet economic caution and time pressure are reshaping what “healthy” looks like in everyday routines. The result is a growing tension between aspiration and reality. This tension is quietly redefining expectations of food and drink brands.

This is not a short-term shift. It marks a structural evolution in Thai consumption behaviour.

At Thai Pulse 2026, Mintel analysts will discuss the insights shaping this next normal and reveal how brands can translate behavioural shifts into scalable growth.

In this session, we will uncover:

Differentiating claims in Thailand’s health-saturated market
Ingredients gaining strategic momentum
Product categories leading the next wave of growth

Meet the presenters

Rashmika Khanijou

Senior Analyst, Food & Drink, Thailand

Rashmika is a Food and Drink Senior Analyst in the Thai Consumer Reports team. Prior to joining Mintel, she has had marketing and innovation ownership experience in the FMCG industry covering Southeast Asia markets. She holds a bachelor’s degree in Marketing and Psychology from Macquarie University and an MBA from Sasin School of Management.

Phurisa Phagudom

Research Analyst, Food and Drink, Thailand

Phurisa is a Food and Drink Analyst based in Bangkok, Thailand. She has been working as a R&D for a global FMCG company looking over SEA Nutrition category. She holds a bachelor degree in Food Science from Pennsylvania State University and a master degree in business from Warwick Business school.

Phakorn Kaenkomol

Client Success Manager, Thailand

Asia
Food and Drink

March 17th, 2026

10:00 AM - 12:00 PM, Bangkok time

Krung Thep Maha Nakhon, Thailand

View map here

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