[Webinar] Beauty play in a health-focused economy 2026: Where to grow?

As the US$6.3 trillion global wellness economy accelerates, beauty is increasingly being redefined as a daily health behaviour rather than a purely aesthetic category.  

In ANZ, consumers are prioritizing hydration, energy, recovery, and longevity, expecting beauty offerings to actively support biological function, from mitochondrial efficiency and barrier resilience to stress and inflammation management, while still delivering visible benefits. This creates new growth headroom at the convergence of wellness and beauty, including health-adjacent formulations, inner–outer systems, and multi-dimensional tone and vitality management that address both intrinsic and extrinsic ageing.  

For brands, the opportunity lies in reframing beauty as a contributor to long-term wellbeing, bridging categories, leveraging credible science, and building portfolios that sit naturally within consumers’ broader wellness routines, not just their skincare regimens.