Webinar: The German Leisure Consumer

  • EMEA
  • Food and Drink
  • Travel and Tourism
March 28th, 2023
11:00 AM - 11:45 AM, Central European time
Online event

The cost of living crisis is dictating how German consumers spend their free time. Value has become a bigger driver than ever before, but what defines good value to today’s consumer?

In this webinar, Mintel analysts Silvia Hondt and Paul Davies will explore how consumers’ focus on getting good value is impacting their choice of travel and leisure activities. They will also explore the increased importance of health and wellbeing, providing strategic recommendations to companies and brands that are impacted by changes to the ways Germans use their free time.

Meet the Presenters
Silvia Hondt
Research Analyst – Travel & Leisure
Silvia explores and writes about German consumer and market trends on the topics of Travel & Leisure. Before joining Mintel, she worked in the public sector in sports administration and as a project employee in tourism consulting. With her academic background in the field of tourism management and sports and health sciences, she adds significant knowledge of scientific research to her reports.
Paul Davies
Category Director – Leisure, Foodservice and Travel Research
Paul heads up Mintel’s Leisure, Travel, and Foodservice research teams within the UK. This involves overseeing the production of more than 50 reports a year, each of which provides unique and groundbreaking insight to help our clients grow their business.

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