The cost of living crisis is dictating how German consumers spend their free time. Value has become a bigger driver than ever before, but what defines good value to today’s consumer?
In this webinar, Mintel analysts Silvia Hondt and Paul Davies will explore how consumers’ focus on getting good value is impacting their choice of travel and leisure activities. They will also explore the increased importance of health and wellbeing, providing strategic recommendations to companies and brands that are impacted by changes to the ways Germans use their free time.
- EMEA
- Food and Drink
- Travel and Tourism
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