Tuesday, December 15th
2pm CT/3pm ET/12pm PT
Register here!
Marketers are faced with numerous barriers: budgets, regulatory guidelines, internal red tape and waning consumer attention. COVID-19 has only further fragmented consumer attention span as people struggle with the pressures of converging, simultaneous roles in the home.
In this webinar, Laura Ziemer, Director of Insights, Comperemedia Omni, and Lizzie Egan, Senior Research Analyst, Insurance, explore how marketers can best use an omnichannel approach to their advantage and analyze a competitor’s marketing mix to predict their strategy. We’ll review moves including test and learn modeling, cross-device creative sequencing, agile creative strategy and share of voice planning.
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