10 innovative food and drink products launched in Germany over the past year

June 28, 2017
4 min read

From beer jelly to emoji biscuits, Germany’s food and drink brands have been rapidly innovating over the past year to appeal to the latest consumer demands and product trends.

Below, we take look at 10 of the country’s most interesting new launches:

Erdschwalbe, Bio Kürbiskernprotein (Organic Pumpkin Seed Protein Powder)

Erdschwalbe, Bio Kürbiskernprotein (Organic Pumpkin Seed Protein Powder)

One of Mintel’s key food and drink trend predictions for 2017 is ‘Power to the Plants’, which is based on the expansion of plant-based formulations. Many products tapping into this trend provide an alternate protein source and this launch is an example of this. A vegan and GMO-free product, it contributes to the maintenance of muscle mass and provides a natural, vegan protein source.

Hans Freitag, Emoji Biscuits

Hans Freitag, Emoji Biscuits

Cookies shaped like emojis, this launch most definitely appeals to a younger consumers. Tying into Mintel’s ‘Eat with your Eyes’ trend, the product plays with the popularity of social connectivity and ‘playing’ with your food.

Amaiva, Shining Hair Ayurveda Tea

Amaiva, Shining Hair Ayurveda Tea

An organic tea made using an original ayurvedic recipe, this herbal tea mixture consists mostly of horsetail which is said to promote strong, shiny hair and nice skin. Meanwhile, bramble leaves, apple pieces, rooibos and orange peel provides additional vital substances and a pleasant fruity flavour. It is controlled for impurities, from controlled organic farming, made only with natural ingredients, mixed by hand and free from artificial flavours.

Ketch’ Up, Carrot Ketchup

Ketch’ Up, Carrot Ketchup

Despite a well-established position, tomato ketchup is increasingly feeling the squeeze as competition is heating up in the German table sauce aisle. As a result, ketchup brands have been experimenting with novel flavours, textures and ingredients in order to create unique ketchup ranges with a strong point of difference. This carrot ketchup is described as natural and delicious and is free from additives, colourants and gluten.

Faller Konfitüren, Tannenzäpfle Bier-Gelee, Tannenzäpfle Beer Jelly

Faller Konfitüren, Tannenzäpfle Bier-Gelee, Tannenzäpfle Beer Jelly

Consumers nowadays are increasingly willing to experiment with flavours, textures and the idea of category blurring. This ‘beer jelly’ is a speciality spread made from Rothaus Tannenzäpfle beer. The innovative product combines the traditional jelly format with a savoury flavour. While the jelly is not sweet, it is meant to accompany meat rather than be a sweet spread for toast.

Karin Lang Agava Drückeberger, Black Tea Concentrate

Karin Lang Agava Drückeberger, Black Tea Concentrate

Made with the idea of allowing consumers to enjoy hot drinks while out of the home, this concentrate can be added to either hot or cold water. It is organic and made with agave syrup and has a very natural positioning with a clean-looking ingredient list. This really lends itself well to the youthful market it is aiming to appeal to.

Foodloose SMU:DI, Cacao Sour Cherry Vanilla Raw Smoothie Bar

Foodloose SMU:DI, Cacao Sour Cherry Vanilla Raw Smoothie Bar

A ‘smoothie’ bar, this product blurs the boundaries between an snack bar and an energy gel as it offers the benefits of both in a really interesting format. It’s designed for post-workout recovery and to give you a little bit of a boost. It is a raw food bar with a soft texture and contains both chia and baobab, two increasingly popular ingredients.

Sandro's Bio, Fine Premium Blackberry Sorbet

Sandro’s Bio, Fine Premium Blackberry Sorbet

This product claims to be the first ice cream brand world-wide that uses packaging made from BioFoam, a bio-based, environmentally friendly material that is suitable for industrial composting. The organic premium product is gluten, milk and lactose free, suitable for vegans and is only sweetened with agave syrup. This fruit sorbet contains more than 50% of pure fruit including blackberries from the South Pfalz region of Southern Germany.

Hematogenas Vita+ Food Supplement Bar

Hematogenas Vita+ Food Supplement Bar

This is a new performance bar and is made with Flax Seed, Vitamin C, B12, Folic Acid and a very unique ingredient – bovine alimentary albumin. This ingredient is derived from cows blood and combines a good source of protein and iron. As it also contains condensed milk, this element gives the bar a very sweet taste.

Curmil 24/7 Delight, Almond Drink with Turmeric and Vanilla

Curmil 24/7 Delight, Almond Drink with Turmeric and Vanilla

Familiar in Western markets as spice in curries and rice dishes, turmeric is increasingly also recognised for its health benefits, resulting in the arrival of golden milk in the booming health drinks scene. Curmil 24/7 Delight Almond Drink with Turmeric and Vanilla is described as an unique milk and smoothie alternative that is made with almond, agave, coconut, turmeric and vanilla. The vegan drink is claimed to be from sustainable, organic resources and is said to be ideal to drink on the go.

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