Connecting today’s trends to tomorrow’s opportunities: 2026 Global Household Predictions
Our 2026 Global Household Predictions go beyond next year’s trends to outline the themes shaping the household industry through 2035 and beyond.
The nature of household dirt is evolving. Invisible pollutants like microplastics and particulate matter are infiltrating modern homes, posing new health risks. Our insights address how brands can support consumers in tackling these hidden hazards while creating healthier, safer living spaces.
This year, we’ve identified the Household Predictions that will define the future of the household industry. From the expansion of household dirt to cleaning as an act of self-care, these insights are designed to help your brand navigate the complexities of modern living, empowering you to build strategies, campaigns, and innovations that not only respond to change but shape it.
The 2026 Global Household Predictions are:
1. The Future of Dirt
Our household predictions indicate that the future of cleaning demands innovative solutions that go beyond surface-level dirt to address microscopic hazards. In an increasingly polluted world, household care brands must lead with advanced tools and formulations that create safer, healthier homes.
2. The Future of Clean
Cleaning and homecare will evolve from a necessity into a meaningful act of self-care, empowering consumers to create healthier home environments. Mintel predicts that the future of cleaning will be personal, intentional, and a vital component of a health-centric lifestyle.
Once you’ve read the Predictions… what’s next?
That’s where Mintel Consulting comes in. We’ll help you turn Mintel’s Predictions into tailored strategies for your brand—translating behavioural analysis into actionable opportunities that drive market growth, fuel consumer demand, and sharpen your innovation strategy.
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Our methodology
Built on the seven Mintel Trend Drivers—Wellbeing, Surroundings, Technology, Rights, Identity, Value, and Experiences—our methodology supports the fluid acceleration or deceleration of a trend according to the reality of individual markets. This ensures we remain adaptive, reactive to change and focused on the future.
Our predictions are built on a foundation of robust data and expert analysis. This unmatched combination ensures that what you read and discover is meaningful, actionable and provides the clarity you need to move beyond reacting to the future and to start shaping it.
