Mintel has a proud history of producing top quality market, competitive and consumer research for our clients and helping them analyse it. We are continually looking at ways to improve our service and are now working on tools that enable our clients to unlock the consumer research for themselves, pulling together the data that tell their story. With the launch of the new interactive databooks, we’ve taken the first step on this journey.
In this short video, Toby Clark, Mintel’s Director of Research EMEA, explains what changes we’ve introduced, how these will help clients and the next steps we’re planning.
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