S03 Ep65

Mintel Little Conversation
Experiences and the future of e-commerce

This week on Little Conversation, host Samantha Dover sits down with retail experts covering Europe and North America to discuss the future of e-commerce. The industry has grown steadily in recent years but consumer interest and adoption skyrocketed during the pandemic. So, what’s next for the oversaturated market? Our experts discuss the challenges for new entrants to the direct-to-consumer (DTC) landscape, the existing consumer behaviours that social commerce builds on to offer seamless shopping, and the blurring line between e-commerce and experiences. Privacy, technology, and local and conscious shopping – how important are they for brands competing in the space and how can marketers focus their strategy? Listen to find out!

This week on Little Conversation, host Samantha Dover sits down with retail experts covering Europe and North America to discuss the future of e-commerce. The industry has grown steadily in recent years but consumer interest and adoption skyrocketed during the pandemic. So, what’s next for the oversaturated market? Our experts discuss the challenges for new entrants to the direct-to-consumer (DTC) landscape, the existing consumer behaviours that social commerce builds on to offer seamless shopping, and the blurring line between e-commerce and experiences. Privacy, technology, and local and conscious shopping – how important are they for brands competing in the space and how can marketers focus their strategy? Listen to find out!

Meet the Host
Samantha Dover
Senior Beauty and Personal Care Analyst, Mintel Reports UK
Meet the Guests
Alexis DeSalva Kahler
Senior Research Analyst, Retail and eCommerce, Mintel Reports US
Alex Milinazzo
Trends Analyst, North America
Nick Carroll
Associate Director, European Retail Research
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Consumer behavior and the retail and ecommerce industry
    Explore what the eCommerce market in the US looks like in 2021 & understand the impact of COVID-19 on the online retail industry...
    Find out about this research
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Emotional Branding in CPG: Why It Works and How to Do It Right Emotional Branding in CPG: Why It Works and How to Do It Right
Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know
Pepsico’s Poppi Acquisition: Non-organic Growth to Drive Market Penetration in CPG Pepsico’s Poppi Acquisition: Non-organic Growth to Drive Market Penetration in CPG
The Rise of the CPG Subscription Economy: How Brands Can Adapt and Thrive The Rise of the CPG Subscription Economy: How Brands Can Adapt and Thrive
Talking Tariffs – Impact of tariffs on US brands Talking Tariffs – Impact of tariffs on US brands
Loyalty Programmes: How Retail Brands Are Driving Value Amid Inflation Loyalty Programmes: How Retail Brands Are Driving Value Amid Inflation
Subscribe to Mintel Spotlight
Related articles
Woman wearing a yellow blouse, standing in front of blue background, holding a pencil & looking thoughtful
August 26, 2025
Retail
Article
Emotional Branding in CPG: Why It Works and How to Do It Right
In today’s dynamic and digitally driven retail environment, connecting with consumers on a rational level is no longer enough. Brands are increasingly turning to emotional branding to forge meaningful relationships…
Read more
Gen Shopper, carrying several shopping bags and scrolling on their phone.
June 26, 2025
Retail
Article
Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know
Meet the Gen Z Consumer: Who is Gen Z, and How Do They Shop? Gen Z, comprising individuals born between 1997 and 2012, has become a formidable force in the…
Read more
A hand holds a lit, yellow lightbulb against a purple background to signify innovation.
June 24, 2025
Consumer Research
Article
Pepsico’s Poppi Acquisition: Non-organic Growth to Drive Market Penetration in CPG
The world of consumer packaged goods (CPG) has undergone drastic changes in recent years. From the rise of functional drinks to consumer demands for healthier options, companies are striving to…
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events