Little Conversation Podcast

Mintel Little Conversation—a podcast about innovation brought to you by the experts who know consumers better than anyone else.

Mintel Little Conversation Podcast

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What makes a brand trustworthy? Will artificial intelligence take over the world? What is behind our love/hate relationship with sustainability? How will personal identity and human rights affect purchase decisions?

Mintel’s new podcast series ‘Little Conversation’ brings you fresh ideas and new perspectives on how we eat, drink, shop, groom and think. From the key issues impacting society to trends in food, beauty, tech and retail, we’re discussing what consumers want and why.

Subscribe to Little Conversations wherever you get your podcasts and follow Mintel on social media so you never miss an episode!

Mintel Little Conversation—a podcast about innovation brought to you by the experts who know consumers better than anyone else.

SUBSCRIBE, RATE AND REVIEW!

Season Three

NEW
Super Bowl Episode an advertising event unlike any other

Mental health: What consumers want and how brands navigate the landscape

Mental health has become a key concern accelerated by the pandemic. Consumers say they experience stress, anxiety, and burnout in their daily lives, presenting unique opportunities for brands. But navigating what, where, when and how is crucial for brands looking to support consumers on their mental health journeys. Listen now to learn more!

Super Bowl Episode an advertising event unlike any other

2021 Consumer Trends: What's driving consumer behaviour

On this episode, host Andrew McDougall chats with category and consumer experts about the trends shaping, shifting, and accelerating markets this year. They cover trends in food, drink, foodservice, beauty, personal care, and household care, as well as the overarching themes that are driving global consumer behaviour, like experiences, rights, wellbeing and technology.

Super Bowl Episode an advertising event unlike any other

Experiences and the future of e-commerce

Host Samantha Dover sits down with retail experts covering Europe and North America to discuss the future of e-commerce. The industry has grown steadily in recent years but consumer interest and adoption skyrocketed during the pandemic. So, what's next for the oversaturated market?

Super Bowl Episode an advertising event unlike any other

International Women's Day: The role brands can play in making an impact

In honour of International Women’s Day (8 March), host Alexis DeSalva Kahler leads a discussion about how the women's rights movement has influenced female purchase power, what female consumer buying behaviour looks like today, the role brands play in supporting, encouraging, and empowering female consumers through language and imagery, and the impact of social media.

Super Bowl Episode an advertising event unlike any other

Chinese New Year: Innovative brand campaigns and shifting consumer behaviour

In the official first episode of season three, host Matthew Crabbe welcomes analysts from across Asia-Pacific to discuss what's trending in the run-up to Chinese New Year - from innovative products and services to new marketing campaigns.

Super Bowl Episode an advertising event unlike any other

Super Bowl Episode: An advertising event unlike any other

With Super Bowl LV less than a week away, Mintel experts anticipate the cultural impact of the most-watched US TV broadcast event in the context of a divided nation, an economic crisis, and a global pandemic. They explore the challenges facing advertisers as they struggle to find the right tone and grab attention.

The rise of vegan food and drink podcast episode

Special Episode: The rise of vegan food and drink

Ahead of the start of season three, we have a special episode today with a discussion on the popularity of Veganuary - the annual challenge of following a vegan lifestyle for the month - and the future of plant-based foods.

View Season Two

View Season One