Little Conversation Podcast

Mintel Little Conversation—a podcast about innovation brought to you by the experts who know consumers better than anyone else.

Mintel Little Conversation Podcast

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What makes a brand trustworthy? Will artificial intelligence take over the world? What is behind our love/hate relationship with sustainability? How will personal identity and human rights affect purchase decisions?

Mintel’s new podcast series ‘Little Conversation’ brings you fresh ideas and new perspectives on how we eat, drink, shop, groom and think. From the key issues impacting society to trends in food, beauty, tech and retail, we’re discussing what consumers want and why.

Subscribe to Little Conversations wherever you get your podcasts and follow Mintel on social media so you never miss an episode!

Mintel Little Conversation—a podcast about innovation brought to you by the experts who know consumers better than anyone else.

Want more content? You can also view our Season One and Season Two now.

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Season Three

NEW
Super Bowl Episode an advertising event unlike any other

How to make better sustainability-driven business decisions

Following the recent release of the Mintel Sustainability Barometer 2021, host Samantha Dover sits down with consumer lifestyle experts, trend spotters, and futurists to discuss the current state of global consumers' sustainability behaviours, preferences, and purchases. The question of whether or not the average consumer really cares about sustainability is an important one, but equally important is how much do consumers actually know about sustainability, and issues like climate change, single-use plastic, and solar energy, as that directly impacts how brands should develop new products, messaging strategies, and future planning. The consumer experts and brands strategists take us through the nuances of the data, including the impact of the 'sustainability gap', and offer advice and recommendations for brands and marketers that want to make better sustainability-driven decisions.

Super Bowl Episode an advertising event unlike any other

Patents: A crystal ball for brands and marketers

There are roughly 44 million active patents globally. While well-known to those in the legal field, patents can serve as a massive library of scientific information and product innovation for brands and marketers. But what exactly is a patent and why/how should marketers pay more attention to them? In today’s episode, host Edward Bergen welcomes two patent experts to discuss the insights brands can discover from patent filings to inform product innovation, competitive market analysis, and marketing strategy, and the impact patents have on the future of a range of industries including food, drink, beauty, financial services, and insurance.

Super Bowl Episode an advertising event unlike any other

What marketers need to know about Prime Day 2021

As consumers globally slowly emerge from the pandemic, will they be eager to spend on discounted electronics, appliances, and streaming subscriptions or has the luster of Amazon Prime Day’s 48-hour sale (June 21-22) faded due to a damaged company image and increased competition? Mintel retail, consumer, and competitive marketing experts discuss the significance of Prime Day, its impact on the evolution of the ecommerce sector and retail competition overall, as well as what the future holds for Amazon. Listen now to find out what brands and advertisers should take away from Prime Day 2021.

Super Bowl Episode an advertising event unlike any other

Managing expectations: Consumers, brands, and data privacy

Data privacy is appearing in the headlines more and more as ransomware attacks have exposed how vulnerable governments, institutions, and companies can be to security breaches. Mintel experts from around the globe sit down to discuss the state of data privacy, specifically consumers' privacy expectations, their expectations of brands, and the risk/reward for sharing their data. What steps are consumers taking to safeguard their online behaviour and how will that impact brands? What can marketers learn from the brands that are expertly navigating the present landscape? Listen now to find out how data privacy is playing out in different categories and what challenges lie ahead.

Super Bowl Episode an advertising event unlike any other

The future of cities

The pandemic has altered a lot about how people live, but also where they live. Lockdowns, restrictions, and indefinite work-from-home policies are forcing consumers to change their behaviours which is accelerating timelines and expanding the realm of possibility of where home is. When it comes to cities and how they are used, the consumer mindset is changing.

Super Bowl Episode an advertising event unlike any other

Vices: Moderation, mental health, community, and culture

Last autumn, we gathered a few of our consumer experts for a discussion on vices. At the time of the original air date, we were in the thick of the COVID-19 pandemic and many of us were months into indulging our vices in order to make it through. Today, we're revisiting that conversation. With some economies opening up and regaining a bit of normalcy, meanwhile, others are experiencing devastating third waves and stalled vaccination programs, how consumers are managing their mental health, finding catharsis, and redefining their sense of community and culture is important now more than ever.

Super Bowl Episode an advertising event unlike any other

Changes in the social media landscape and the impact on marketing strategy

When is the last time you evaluated your social media strategy? With the recent developments, new features, and entirely new platforms, host Andrew Davidson sits down with Mintel social media experts to discuss the trends driving the ever-evolving social media landscape, how brands are responding to changing consumer behaviours, and what marketers must do to stay competitive in the next 12 months.

Super Bowl Episode an advertising event unlike any other

Mental health: What consumers want and how brands navigate the landscape

Mental health has become a key concern accelerated by the pandemic. Consumers say they experience stress, anxiety, and burnout in their daily lives, presenting unique opportunities for brands. But navigating what, where, when and how is crucial for brands looking to support consumers on their mental health journeys. Listen now to learn more!

Super Bowl Episode an advertising event unlike any other

2021 Consumer Trends: What's driving consumer behaviour

On this episode, host Andrew McDougall chats with category and consumer experts about the trends shaping, shifting, and accelerating markets this year. They cover trends in food, drink, foodservice, beauty, personal care, and household care, as well as the overarching themes that are driving global consumer behaviour, like experiences, rights, wellbeing and technology.

Super Bowl Episode an advertising event unlike any other

Experiences and the future of e-commerce

Host Samantha Dover sits down with retail experts covering Europe and North America to discuss the future of e-commerce. The industry has grown steadily in recent years but consumer interest and adoption skyrocketed during the pandemic. So, what's next for the oversaturated market?

Super Bowl Episode an advertising event unlike any other

International Women's Day: The role brands can play in making an impact

In honour of International Women’s Day (8 March), host Alexis DeSalva Kahler leads a discussion about how the women's rights movement has influenced female purchase power, what female consumer buying behaviour looks like today, the role brands play in supporting, encouraging, and empowering female consumers through language and imagery, and the impact of social media.

Super Bowl Episode an advertising event unlike any other

Chinese New Year: Innovative brand campaigns and shifting consumer behaviour

In the official first episode of season three, host Matthew Crabbe welcomes analysts from across Asia-Pacific to discuss what's trending in the run-up to Chinese New Year - from innovative products and services to new marketing campaigns.

Super Bowl Episode an advertising event unlike any other

Super Bowl Episode: An advertising event unlike any other

With Super Bowl LV less than a week away, Mintel experts anticipate the cultural impact of the most-watched US TV broadcast event in the context of a divided nation, an economic crisis, and a global pandemic. They explore the challenges facing advertisers as they struggle to find the right tone and grab attention.

The rise of vegan food and drink podcast episode

Special Episode: The rise of vegan food and drink

Ahead of the start of season three, we have a special episode today with a discussion on the popularity of Veganuary - the annual challenge of following a vegan lifestyle for the month - and the future of plant-based foods.