Little Conversation Podcast

Mintel Little Conversation—a podcast about innovation brought to you by the experts who know consumers better than anyone else.


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What makes a brand trustworthy? Will artificial intelligence take over the world? What is behind our love/hate relationship with sustainability? How will personal identity and human rights affect purchase decisions?

Mintel’s new podcast series ‘Little Conversation’ brings you fresh ideas and new perspectives on how we eat, drink, shop, groom and think. From the key issues impacting society to trends in food, beauty, tech and retail, we’re discussing what consumers want and why.

Subscribe to Little Conversations wherever you get your podcasts and follow Mintel on social media so you never miss an episode!

Mintel Little Conversation—a podcast about innovation brought to you by the experts who know consumers better than anyone else.


Season Two

what to expect from season 2 of mintel podcast

2020 holiday shopping season: Make or break for retailers

In the season two finale, Mintel retail experts look ahead to the winter holidays. We know there is a willingness from consumers to have a good holiday season, given the events of the last year, but what barriers could stand in their way? How important are cleanliness, safety, and convenience? With discounting now expected, how else can retailers show value? The consumer experts share their opinions and make recommendations for how retailers should engage with consumers during the festive time of year.

what to expect from season 2 of mintel podcast

Vices: Moderation, mental health, community, and culture

In this episode, Mintel analysts discuss what makes a vice so 'bad', its impact on cultures and mental health, its role in entertainment and emotional release, as well as what brands must do to help consumers balance between extremes. While vices make for good (bad) headlines, they also provide catharsis, security and community.

what to expect from season 2 of mintel podcast

The future of healthy ageing

Mintel's expert analysts discuss the wider societal changes that will need to be addressed in order to properly care for an ageing population, including the role that brands play. Listen now as they ask and answer the questions: What does healthy ageing look like for middle-aged consumers vs. those that are well into their ageing lifecycle? How will increased automation technology create new brand opportunities?

what to expect from season 2 of mintel podcast

How COVID-19 has impacted Beauty Trend predictions

Mintel beauty experts discuss how COVID-19 accelerated the trends they predicted for 2030 such as 'The Panorama of Humanity,' the push and pull between science and nature, and 'Identity Traders,' toggling between connection and disconnection as consumers seek out their tribe with brands serving as the facilitator.

what to expect from season 2 of mintel podcast

The future of film: Outlook for movie theatres and streaming platforms

Mintel analysts discuss what the outlook for movie theatres and streaming platforms will be post-pandemic. With local lockdowns forcing movie theatres to close, brands had to make temporary adjustments like drive-in movie theatres and releasing movies straight to streaming services to help consumers get their movie fix.

what to expect from season 2 of mintel podcast

What’s next for travel loyalty programs?

With the travel industry severely impacted by COVID-19, Mintel analysts in the US and Canada discuss the current state of the travel industry and what’s to come for travel loyalty programs.

what to expect from season 2 of mintel podcast

The impact of COVID-19 on fragrance

Mintel beauty experts from around the globe discuss the impact that COVID-19 is having on the fragrance industry. They discuss what is currently happening in the industry and how consumers are rethinking the way they use fragrance products.

what to expect from season 2 of mintel podcast

The future of food and drink innovation

Mintel experts in food and drink discuss how COVID-19 has impacted innovation in the food and drink industry and what brands should be doing to progress in the next six months and beyond. Mintel experts also compare consumer behaviour in the current recession compared to what it was in 2008.

what to expect from season 2 of mintel podcast

The rise and fall in the beauty device market

With the news of Clarisonic, a beauty device brand owned by L’Oreal, closing after a decade, Mintel experts in the beauty industry from across the globe discuss where it all went wrong and why beauty devices have not taken off as expected.

what to expect from season 2 of mintel podcast

COVID-19's impact on global consumer trends: How do brands move forward?

Mintel experts from across the globe discuss how COVID-19 has accelerated and shifted trends, such as more experiences, seamless spending, humanizing technology interactions, and going live on social media. Listen to hear the experts recommend how brands should move forward in this new era.

what to expect from season 2 of mintel podcast

The future of beauty: Top ingredients in North Asia beauty products

Mintel expert analysts in beauty and personal care sit down to discuss the top beauty ingredients in the North Asia Pacific that are grabbing consumer attention.

what to expect from season 2 of mintel podcast

Buy now, pay later: The right product at the right time

The emerging trend across the globe in the credit industry, 'buy now, pay later,' is gripping consumer attention, especially Millennials. The idea itself isn’t anything new, but new brands have entered the space and different styles are being used, such as no interest or late fees that are attracting consumers.

what to expect from season 2 of mintel podcast

The evolution of livestreaming: From mainstream to brand opportunity

In this episode, Mintel experts dive into the evolution of livestreaming. They discuss how the COVID-19 pandemic has escalated livestreaming and how consumers are using it in different parts of the world.

what to expect from season 2 of mintel podcast

Science v nature: A future-forward look at the age-old debate

Mintel experts take on the age-old debate of science vs. nature in the beauty and food and drink industries, as they discuss why consumers no longer blindly trust "natural" claims and are showing curiosity in scientific and synthetic solutions.

what to expect from season 2 of mintel podcast

Beauty behaviours during lockdown

As consumers look for ways to spend their time stuck at home during the pandemic, beauty routines have been a focus for some. From advancing their skincare routine to giving themselves a haircut due to closed salons, consumers have taken their beauty and personal care into their own hands.

what to expect from season 2 of mintel podcast

What does the future hold for food and drink startups?

Mintel analysts sit down to discuss the current food and drink startup landscape. With the global pandemic creating major shifts in consumer behaviours and buying habits, is there still a focus on new experiences when it comes to food and drink or are consumers looking for familiarity and comfort - and how is that playing out across various food and drink sectors, the use of flavours and ingredients, and brand preference?

what to expect from season 2 of mintel podcast

2030 Global Household Care Trends: Changes over the next 10 years

How we clean and care for our homes have taken on new meanings following the COVID-19 pandemic, potentially changing behaviours forever. In this episode, Mintel household analysts discuss the 2030 Global Household Care Trends - released at the start of 2020 - specifically looking at if and how the crisis is accelerating their predictions.

what to expect from season 2 of mintel podcast

The Black Lives Matter movement: Why consumers want brands to speak out

Given the current momentum of the Black Lives Matter movement, Mintel experts analyse what accountability and authenticity mean for today's brand-consumer relationship and what brands must consider when speaking up.

what to expect from season 2 of mintel podcast

What is the future of work?

You can’t talk about the future without considering the past. On this week’s episode, Mintel experts discuss the evolution of work and share predictions for what's coming next.

what to expect from season 2 of mintel podcast

Social isolation trends: DIY beauty and fashion

In this episode, Mintel experts from the retail, beauty, personal care, and lifestyle sectors discuss some of the trends taking shape while consumers follow stay-at-home mandates. More time at home often means more time for the things consumers have been putting off, whether that's learning a new skill or developing a more personalised skincare regime.

what to expect from season 2 of mintel podcast

Frictionless retail: How brands are removing barriers on the path to purchase

In this episode, our retail experts in the US and UK discuss the trend of frictionless retail, the idea of seamless, barrier-free shopping, in both the pre- and post-COVID-19 landscape.

what to expect from season 2 of mintel podcast

Innovation battle: Our favourite food and drink products launched in 2019

Back by popular demand, the second annual Innovation Battle. Mintel food and drink analysts from around the world make their case as to why their favourite new food and drink product (launched in 2019) should win 'most innovative'.

what to expect from season 2 of mintel podcast

Department stores: Do they have a place in the future of retail?

With news of large department store brand, Neiman Marcus, filing for bankruptcy, our expert retail analysts from across the globe discuss how department stores have been affected by online shopping and how COVID-19 has exasperated stores’ troubles.

what to expect from season 2 of mintel podcast

Podcasts: why we listen and how the channel is evolving for marketers

This is a podcast episode about podcasts. Our experts in consumer behaviour, multichannel marketing, and social media discuss why podcasts are so popular, shifts in short- and long-term engagement, and how the channel is evolving - from both the consumer and brand perspective.

what to expect from season 2 of mintel podcast

Exploring food and drink during COVID-19: Reinvigorating, retooling, and reintroducing

The focus of today's episode is the global food and drink industry - one hit particularly hard by COVID-19. Our experts focus their discussion on three ways food and drink companies and brands are adapting.

what to expect from season 2 of mintel podcast

Safety v privacy: COVID-19 contact tracing

Following the news that Google and Apple are teaming up to develop a COVID-19 contact tracing app, Mintel experts in technology and consumer trends discuss what contact tracing is and what it means for consumers.

what to expect from season 2 of mintel podcast

Sensory triggers: The influence the senses have on perception and emotional response

In this episode, Mintel experts discuss the power the senses - specifically smell and taste - have on the human experience. As the world becomes more digital, how are food, drink, beauty, and personal care brands adapting their innovation and messaging strategies to engage the senses and elicit emotion?

what to expect from season 2 of mintel podcast

Confusing or convenient: The international food aisle of the grocery store

In today's episode, host Dana Macke and her guests - experts from the food and drink, lifestyle, grocery retail, and multicultural consumer sectors - take a stroll through the grocery store and discuss the reasoning behind the international food aisle.

what to expect from season 2 of mintel podcast

Consumers and COVID-19: What the world can learn from China

In today's episode, Mintel analysts discuss changes in consumer behaviour and market shifts in China, the US, and Europe resulting from the global spread of COVID-19, as well as lessons learned from Asia.

what to expect from season 2 of mintel podcast

Diet mythbusters: A critical look at the nutrition behind popular diets

In this episode, we discuss trending diets with specialised nutritionist Rick Miller to glean his insights on the science behind certain food fads, why they are so popular, and whether or not they are a smart nutritional decision for consumers to make.

what to expect from season 2 of mintel podcast

The business of insights: What does the future hold?

To kick-off season two, we're turning the spotlight on ourselves with a discussion about the business of insights.

what to expect from season 2 of mintel podcast

Sneak peek: What to expect during season two

Mintel Little Conversation season two drops next week (17 March)! Can't wait? Our hosts are giving you a sneak peak of some of the topics we're diving into this season. Listen now!

Season One

whats trending in 2019 holiday season with consumers

Season one finale: What's trending this holiday season

In this final episode, we unwrap some of the major trends this holiday season, including nostalgia and veganism, and end the year with a discussion about what's top of mined for our hosts in 2020.

retail predictions black friday

Winning Black Friday: Retail predictions for Black Friday and Cyber Monday 2019

Mintel analysts review their predictions for Black Friday/Cyber Monday, discuss how the shopping event has evolved over the years, and select retail brand winners for 2019.

decision making

The future of beauty: 2030 Beauty and Personal Care Trends

Today, we're unpacking Mintel's newly released 2030 Global Beauty and Personal Care Trends. Whether you're a beauty junkie or curious about how the world will look in 10 years, this episode will give you serious food for thought.

decision making

2030 Global Consumer Trends: How consumer behaviour will change over the next 10 years

Today, we're taking a closer look at Mintel's 2030 Global Consumer Trends. Find out what our 7 Drivers of consumer behaviour are and what they can tell us about consumers over the next decade.

decision making

Buy this, not that: Why purchase decision making is getting more complex

Join our analysts in an insight-packed conversation around shoppers' decision-making journey, encompassing decision fatigue, a redefinition of value, and the impact of ethical practices.

Fashion week review

The secret language of food

In this episode of Little Conversation, we're talking about the language of food and exploring how words can change the way products are perceived by consumers, even impacting sales and legislation.

Fashion week review

Crystal-gazing: The future of money

From cashless societies, to invisible payments and cryptocurrencies, we predict whether current financial trends will mainstream in the future.

Fashion week review

Streaming Wars: Understanding the video streaming landscape

With the streaming video landscape in a period of flux, Mintel analysts guide you through this time of change, from pricing and content strategies to winners and losers.

Fashion week review

Real men use moisturiser: When will the male beauty industry get it right?

Whether men are not being catered for, or because they simply don't care, the potential of the male grooming category isn't fully being met.

Fashion week review

MIND your health: The many faces of mental wellbeing

As levels of anxiety and stress increase, people across the globe are starting conversations around mental wellbeing. How can brands get involved and ensure their commitment is perceived as authentic?

Fashion week review

Fashion Week review: The key fashion and beauty trends you need to know now

From elevated neutrals and make-up colour-blocking to 3D nail art and dirty hair, we discuss the key trends spotted on runways during Fashion Week.

Digital advertising podcast

'Click here': Engaging with consumers via digital advertising 

25 years after the launch of the first internet banner ad, Mintel experts discuss how brands can engage consumers via digital advertising.

Digital Detox podcast

Digital detox: What's all the fuss about?

In this episode, we discuss if the concept of digital detox presents a threat to social media and tech companies and why different generations may be more or less likely to digital detox.

Senior scenarios podcast

Senior scenarios: What ageing might look like in 2030

In 2030, will robots perform all major household chores for seniors? Will the pace of innovation eventually replace human care? Which industry will lead the charge? Check out the latest episode of Little Conversation to hear what our experts think.

Battle of the Foodies podcast

Generation sober: Why Gen Z is breaking up with alcohol

What's behind Gen Z's sober attitudes toward alcohol? How can beverage brands and bars convince young people to leave Netflix at home and go out for a drink? Check out our latest episode of Little Conversation and find out.

Battle of the Foodies podcast

Battle of the foodies: What's the next untapped cuisine?

Our food analysts from the US, UK and Brazil discuss cuisines that are currently unexplored in their regions and determine what's set to take off next.

Predicting the future of (fake) news

Predicting the future of (fake) news

As cynical and critical audiences increasingly question the media, what does the future of news look like?

Veganism: the good, the bad and the ugly


Mintel experts discuss how veganism has changed the rules of the game across food, beauty and fashion, addressing the good, the bad and the questionable issues surrounding this complex topic.

The unstoppable rise of influencers


With the help of social media, 'influencers' have made a career from their ability to set trends and inspire action, a power that was once only reserved for celebrities and the elite. But who are these tastemakers and do people still trust them?

Why is clean living so popular?

Defining 'clean': Why is clean living so popular?

Clean living is about what you put in and on your body. But given an absence of official regulations, how should brands talk to their customers about the clean movement?


Work-Life Balance: a pipe dream for millenials?

This is the ‘work hard, play hard’ generation that can do it all, and with social media adding an extra layer of pressure to look like they are ‘living their best life’, the question arises: at what cost?

Navigating Facebook advertising in 2019

It may be losing its grip on young people, but Facebook remains, by far, the most influential social media platform on the planet. Amid scandal and controversy, how can advertisers find the right balance between privacy and personalisation?

No panic: What Brexit really means for consumers

What does Brexit really mean for consumers? How is today's culture of individualism affecting the way people think about the economy? And why on earth is consumer confidence peaking despite all the uncertainty?!


In time for Prime: Amazon Prime Day 2019

A bonus episode of Little Conversation just in time for Amazon Prime Day! Join our expert analysts to understand what Prime Day is all about and how it fits into Amazon's long term strategy.

Diversity matters: A case for inclusivity in business

Brands have a responsibility to change the moral agenda by embracing all differences, no matter age, gender, ethnicity, religion, or disability. Tune in to find out!

Innovation battle: Our favourite F&D products from 2018

What does a product innovation expert with 30 years of experience think about chickpea beer and probiotic ice cream? Tune in to find out!

Life doesn't stop at 60: How to target ageing consumers

Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers?

Is food gendered? The slow death of gender-based marketing

In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products?