Little Conversation Podcast

Mintel Little Conversation—a podcast about innovation brought to you by the experts who know consumers better than anyone else.

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What makes a brand trustworthy? Will veganism take over the world? Why are we obsessed with clean beauty? Do people still trust influencers?

Mintel’s new podcast series ‘Little Conversation’ brings you fresh ideas and new perspectives on how we eat, drink, shop, groom and think. From the key issues impacting society to trends in food, beauty, tech and retail, we’re discussing what consumers want and why.

New episodes every Tuesday! Subscribe to Little Conversations wherever you get your podcasts and follow Mintel on social media so you never miss an episode!

Mintel Little Conversation—a podcast about innovation brought to you by the experts who know consumers better than anyone else.


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Episodes

NEW
Veganism: the good, the bad and the ugly

VEGANISM: THE GOOD, THE BAD AND THE UGLY

Mintel experts discuss how veganism has changed the rules of the game across food, beauty and fashion, addressing the good, the bad and the questionable issues surrounding this complex topic.

The unstoppable rise of influencers

#FOLLOWME: THE UNSTOPPABLE RISE OF INFLUENCERS

With the help of social media, 'influencers' have made a career from their ability to set trends and inspire action, a power that was once only reserved for celebrities and the elite. But who are these tastemakers and do people still trust them?

Why is clean living so popular?

Defining 'clean': Why is clean living so popular?

Clean living is about what you put in and on your body. But given an absence of official regulations, how should brands talk to their customers about the clean movement?

PODCAST WORK-LIFE BALANCE: A PIPE DREAM FOR MILLENNIALS?

Work-Life Balance: a pipe dream for millenials?

This is the ‘work hard, play hard’ generation that can do it all, and with social media adding an extra layer of pressure to look like they are ‘living their best life’, the question arises: at what cost?

Navigating Facebook advertising in 2019

It may be losing its grip on young people, but Facebook remains, by far, the most influential social media platform on the planet. Amid scandal and controversy, how can advertisers find the right balance between privacy and personalisation?

No panic: What Brexit really means for consumers

What does Brexit really mean for consumers? How is today's culture of individualism affecting the way people think about the economy? And why on earth is consumer confidence peaking despite all the uncertainty?!

BONUS EPISODE

In time for Prime: Amazon Prime Day 2019

A bonus episode of Little Conversation just in time for Amazon Prime Day! Join our expert analysts to understand what Prime Day is all about and how it fits into Amazon's long term strategy.

Diversity matters: A case for inclusivity in business

Brands have a responsibility to change the moral agenda by embracing all differences, no matter age, gender, ethnicity, religion, or disability. Tune in to find out!

Innovation battle: Our favourite F&D products from 2018

What does a product innovation expert with 30 years of experience think about chickpea beer and probiotic ice cream? Tune in to find out!

Life doesn't stop at 60: How to target ageing consumers

Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers?

Is food gendered? The slow death of gender-based marketing

In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products?