Little Conversation Podcast

Mintel Little Conversation—a podcast about innovation brought to you by the experts who know consumers better than anyone else.

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What makes a brand trustworthy? Will artificial intelligence take over the world? What is behind our love/hate relationship with sustainability? How will personal identity and human rights affect purchase decisions?

Mintel’s new podcast series ‘Little Conversation’ brings you fresh ideas and new perspectives on how we eat, drink, shop, groom and think. From the key issues impacting society to trends in food, beauty, tech and retail, we’re discussing what consumers want and why.

Subscribe to Little Conversations wherever you get your podcasts and follow Mintel on social media so you never miss an episode!

Mintel Little Conversation—a podcast about innovation brought to you by the experts who know consumers better than anyone else.

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Season Two

NEW
what to expect from season 2 of mintel podcast

2021 outlook: What brands need to know about consumer spending

The Little Conversation hosts got together one last time for a season two bonus episode to discuss their predictions for how consumer spending, demand, and optimism (or lack thereof) will impact markets worldwide in 2021. Listen now!

what to expect from season 2 of mintel podcast

2020 holiday shopping season: Make or break for retailers

In the season two finale, Mintel retail experts look ahead to the winter holidays. We know there is a willingness from consumers to have a good holiday season, given the events of the last year, but what barriers could stand in their way? How important are cleanliness, safety, and convenience? With discounting now expected, how else can retailers show value? The consumer experts share their opinions and make recommendations for how retailers should engage with consumers during the festive time of year.

what to expect from season 2 of mintel podcast

Vices: Moderation, mental health, community, and culture

In this episode, Mintel analysts discuss what makes a vice so 'bad', its impact on cultures and mental health, its role in entertainment and emotional release, as well as what brands must do to help consumers balance between extremes. While vices make for good (bad) headlines, they also provide catharsis, security and community.

what to expect from season 2 of mintel podcast

The future of healthy ageing

Mintel's expert analysts discuss the wider societal changes that will need to be addressed in order to properly care for an ageing population, including the role that brands play. Listen now as they ask and answer the questions: What does healthy ageing look like for middle-aged consumers vs. those that are well into their ageing lifecycle? How will increased automation technology create new brand opportunities?

what to expect from season 2 of mintel podcast

How COVID-19 has impacted Beauty Trend predictions

Mintel beauty experts discuss how COVID-19 accelerated the trends they predicted for 2030 such as 'The Panorama of Humanity,' the push and pull between science and nature, and 'Identity Traders,' toggling between connection and disconnection as consumers seek out their tribe with brands serving as the facilitator.

what to expect from season 2 of mintel podcast

The future of film: Outlook for movie theatres and streaming platforms

Mintel analysts discuss what the outlook for movie theatres and streaming platforms will be post-pandemic. With local lockdowns forcing movie theatres to close, brands had to make temporary adjustments like drive-in movie theatres and releasing movies straight to streaming services to help consumers get their movie fix.

what to expect from season 2 of mintel podcast

What’s next for travel loyalty programs?

With the travel industry severely impacted by COVID-19, Mintel analysts in the US and Canada discuss the current state of the travel industry and what’s to come for travel loyalty programs.

what to expect from season 2 of mintel podcast

The impact of COVID-19 on fragrance

Mintel beauty experts from around the globe discuss the impact that COVID-19 is having on the fragrance industry. They discuss what is currently happening in the industry and how consumers are rethinking the way they use fragrance products.

what to expect from season 2 of mintel podcast

The future of food and drink innovation

Mintel experts in food and drink discuss how COVID-19 has impacted innovation in the food and drink industry and what brands should be doing to progress in the next six months and beyond. Mintel experts also compare consumer behaviour in the current recession compared to what it was in 2008.

what to expect from season 2 of mintel podcast

The rise and fall in the beauty device market

With the news of Clarisonic, a beauty device brand owned by L’Oreal, closing after a decade, Mintel experts in the beauty industry from across the globe discuss where it all went wrong and why beauty devices have not taken off as expected.

what to expect from season 2 of mintel podcast

COVID-19's impact on global consumer trends: How do brands move forward?

Mintel experts from across the globe discuss how COVID-19 has accelerated and shifted trends, such as more experiences, seamless spending, humanizing technology interactions, and going live on social media. Listen to hear the experts recommend how brands should move forward in this new era.

what to expect from season 2 of mintel podcast

The future of beauty: Top ingredients in North Asia beauty products

Mintel expert analysts in beauty and personal care sit down to discuss the top beauty ingredients in the North Asia Pacific that are grabbing consumer attention.

what to expect from season 2 of mintel podcast

Buy now, pay later: The right product at the right time

The emerging trend across the globe in the credit industry, 'buy now, pay later,' is gripping consumer attention, especially Millennials. The idea itself isn’t anything new, but new brands have entered the space and different styles are being used, such as no interest or late fees that are attracting consumers.

what to expect from season 2 of mintel podcast

The evolution of livestreaming: From mainstream to brand opportunity

In this episode, Mintel experts dive into the evolution of livestreaming. They discuss how the COVID-19 pandemic has escalated livestreaming and how consumers are using it in different parts of the world.

what to expect from season 2 of mintel podcast

Science v nature: A future-forward look at the age-old debate

Mintel experts take on the age-old debate of science vs. nature in the beauty and food and drink industries, as they discuss why consumers no longer blindly trust "natural" claims and are showing curiosity in scientific and synthetic solutions.

what to expect from season 2 of mintel podcast

Beauty behaviours during lockdown

As consumers look for ways to spend their time stuck at home during the pandemic, beauty routines have been a focus for some. From advancing their skincare routine to giving themselves a haircut due to closed salons, consumers have taken their beauty and personal care into their own hands.

what to expect from season 2 of mintel podcast

What does the future hold for food and drink startups?

Mintel analysts sit down to discuss the current food and drink startup landscape. With the global pandemic creating major shifts in consumer behaviours and buying habits, is there still a focus on new experiences when it comes to food and drink or are consumers looking for familiarity and comfort - and how is that playing out across various food and drink sectors, the use of flavours and ingredients, and brand preference?

what to expect from season 2 of mintel podcast

2030 Global Household Care Trends: Changes over the next 10 years

How we clean and care for our homes have taken on new meanings following the COVID-19 pandemic, potentially changing behaviours forever. In this episode, Mintel household analysts discuss the 2030 Global Household Care Trends - released at the start of 2020 - specifically looking at if and how the crisis is accelerating their predictions.

what to expect from season 2 of mintel podcast

The Black Lives Matter movement: Why consumers want brands to speak out

Given the current momentum of the Black Lives Matter movement, Mintel experts analyse what accountability and authenticity mean for today's brand-consumer relationship and what brands must consider when speaking up.

what to expect from season 2 of mintel podcast

What is the future of work?

You can’t talk about the future without considering the past. On this week’s episode, Mintel experts discuss the evolution of work and share predictions for what's coming next.

what to expect from season 2 of mintel podcast

Social isolation trends: DIY beauty and fashion

In this episode, Mintel experts from the retail, beauty, personal care, and lifestyle sectors discuss some of the trends taking shape while consumers follow stay-at-home mandates. More time at home often means more time for the things consumers have been putting off, whether that's learning a new skill or developing a more personalised skincare regime.

what to expect from season 2 of mintel podcast

Frictionless retail: How brands are removing barriers on the path to purchase

In this episode, our retail experts in the US and UK discuss the trend of frictionless retail, the idea of seamless, barrier-free shopping, in both the pre- and post-COVID-19 landscape.

what to expect from season 2 of mintel podcast

Innovation battle: Our favourite food and drink products launched in 2019

Back by popular demand, the second annual Innovation Battle. Mintel food and drink analysts from around the world make their case as to why their favourite new food and drink product (launched in 2019) should win 'most innovative'.

what to expect from season 2 of mintel podcast

Department stores: Do they have a place in the future of retail?

With news of large department store brand, Neiman Marcus, filing for bankruptcy, our expert retail analysts from across the globe discuss how department stores have been affected by online shopping and how COVID-19 has exasperated stores’ troubles.

what to expect from season 2 of mintel podcast

Podcasts: why we listen and how the channel is evolving for marketers

This is a podcast episode about podcasts. Our experts in consumer behaviour, multichannel marketing, and social media discuss why podcasts are so popular, shifts in short- and long-term engagement, and how the channel is evolving - from both the consumer and brand perspective.

what to expect from season 2 of mintel podcast

Exploring food and drink during COVID-19: Reinvigorating, retooling, and reintroducing

The focus of today's episode is the global food and drink industry - one hit particularly hard by COVID-19. Our experts focus their discussion on three ways food and drink companies and brands are adapting.

what to expect from season 2 of mintel podcast

Safety v privacy: COVID-19 contact tracing

Following the news that Google and Apple are teaming up to develop a COVID-19 contact tracing app, Mintel experts in technology and consumer trends discuss what contact tracing is and what it means for consumers.

what to expect from season 2 of mintel podcast

Sensory triggers: The influence the senses have on perception and emotional response

In this episode, Mintel experts discuss the power the senses - specifically smell and taste - have on the human experience. As the world becomes more digital, how are food, drink, beauty, and personal care brands adapting their innovation and messaging strategies to engage the senses and elicit emotion?

what to expect from season 2 of mintel podcast

Confusing or convenient: The international food aisle of the grocery store

In today's episode, host Dana Macke and her guests - experts from the food and drink, lifestyle, grocery retail, and multicultural consumer sectors - take a stroll through the grocery store and discuss the reasoning behind the international food aisle.

what to expect from season 2 of mintel podcast

Consumers and COVID-19: What the world can learn from China

In today's episode, Mintel analysts discuss changes in consumer behaviour and market shifts in China, the US, and Europe resulting from the global spread of COVID-19, as well as lessons learned from Asia.

what to expect from season 2 of mintel podcast

Diet mythbusters: A critical look at the nutrition behind popular diets

In this episode, we discuss trending diets with specialised nutritionist Rick Miller to glean his insights on the science behind certain food fads, why they are so popular, and whether or not they are a smart nutritional decision for consumers to make.

what to expect from season 2 of mintel podcast

The business of insights: What does the future hold?

To kick-off season two, we're turning the spotlight on ourselves with a discussion about the business of insights.

what to expect from season 2 of mintel podcast

Sneak peek: What to expect during season two

Mintel Little Conversation season two drops next week (17 March)! Can't wait? Our hosts are giving you a sneak peak of some of the topics we're diving into this season. Listen now!

View Season One