Even though the likes of David Beckham and former James Bond, Pierce Brosnan, are now regularly seen advertising men’s skincare, British men are still not getting in touch with their feminine side. In fact, latest research from MINTEL finds that despite the hype, men spent a mere £57 million on skincare, such as moisturisers, cleansers and facial scrubs last year. This is a minuscule amount when compared to what women splash out on their skincare lotions and potions, with sales here worth over 10 times that of men’s products at £602 million. It also means that the average man actually spends less than £2.50 a year on taking care of their skin! What is more, although sales increased 21% between 2005 and 2007, skincare still only accounts for just 7% of the total men’s toiletries market, up only marginally on the 6% of 2005.

MintelAdmin
More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Subscribe to Press Releases
Contact Press Office
Related articles
October 9, 2025
Mintel, the global leader in market intelligence, today revealed three key predictions set to impact the global beauty and personal care (BPC) industry in 2026 and beyond.     By 2030, beauty…
June 17, 2025
Current fragrance trends are heavily influenced by social media platforms such as Instagram and TikTok. Mintel’s The Future of Fragrance 2025 highlights how viral micro-trends and growing interest in discovery…
March 12, 2025
Indonesia is emerging as a major force in the global beauty industry, fueled by a youthful population, digital engagement, and evolving consumer preferences. With over 270 million people—more than half…

Free market intelligence downloads