Mintel and Snoop partner to transform consumer insights with real-time spending data

Collaboration with Snoop’s consumer insights platform, SpendMapper, provides
Mintel with unrivalled access to real-time spending data from over 140,000 UK
consumers. 

Mintel, the experts in what consumers want and why, has today announced a new partnership with
Snoop’s consumer insights platform, SpendMapper.

The partnership gives Mintel experts unrivalled access to the real-time collective spending habits of
140,000 UK consumers. No other research company has this level of detailed data on consumer
spending in the UK. 

This new mix of SpendMapper data and Mintel insights will enable Mintel analysts and consultants to provide even better, more accurate, and detailed recommendations based on:

SpendMapper data is now incorporated into Mintel’s on-demand and consulting services from September 2024, covering industries like retail, financial services, travel, and leisure.

Richard Hopping, Vice President, EMEA Consumer Insights, Mintel, said: “We’re really excited about our partnership with Snoop. It will enhance our consumer experts’ ability to provide richer insights with even more advanced competitive analysis, strategic partnership recommendations and customer profiling.    

“Snoop’s SpendMapper platform provides us with access to over £200 billion in real-time consumer spending and the frequency of these purchases gives our insights a powerful edge over other research companies. This data will allow us to bridge the gap between what people claim and what they actually do. By moving beyond consumer recall, we’ll able to deliver answers to the most crucial questions shaping our clients’ marketing and innovation strategies.”

Lauren Ambrose, Business Development Director at Snoop, added: “We’re thrilled to collaborate with Mintel, combining our real-time transaction data with their deep consumer expertise. This partnership will give businesses a clearer view of actual consumer behaviours, not just intentions, enabling smarter, data-driven decisions. In today’s fast-evolving market, real insights into spending habits are essential for shaping more effective and precise strategies.”

-ENDS-

About Mintel
Mintel is the expert in what consumers want and why. As the world’s leading market intelligence
agency, our analysis of consumers, markets, new products and competitive landscapes provides a
unique perspective on global and local economies. Since 1972, our predictive analytics and expert
recommendations have enabled our clients to make better business decisions faster. To find out how
we do that, visit mintel.com.

About Snoop/SpendMapper
Snoop is an award-winning fintech that leverages Open Banking and AI to help users better manage
their finances. Snoop also provides businesses with insights into emerging consumer spending trends by
analysing real-time transaction data. In 2023, Snoop launched SpendMapper, a self-service dashboard
that analyses over £200bn in consumer spending, offering businesses instant insights into consumer
behaviour through an easy-to-use web interface. Snoop/SpendMapper won Best Financial Services
Company of the Year Award at the British Data Awards 2024 and was highly commended at the 2024 FS
Forum awards for, ‘Most Transformative Use of Data and Insight’.