Mintel Presents 2030 Global Food and Drink Trends at the 3rd China International Import Expo

The 3rd China International Import Expo (“CIIE”), an open and innovative platform for cooperation and exchange at the national level, opened on November 5 at the National Exhibition and Convention Center (NECC) in Shanghai. Mintel, the world’s leading market intelligence agency, with its Asia-Pacific headquarters in Shanghai, presented the 2030 Global Food and Drink Trends in the UK Pavilion. With the theme “Food is GREAT”, the UK Pavilion demonstrated how the UK’s most pioneering, sustainable goods and services can meet the needs of Chinese consumers.

Despite the economic crisis markets experienced this year as a result of the COVID-19 pandemic, there are opportunities for consumption upgrades. New ideas on corporate social responsibility (CSR), personalized diets, and technology in agriculture will shape the food, drink and foodservice industry over the next 10 years, according to the 2030 Global Food and Drink Trend predictions. 

“Development depends on communication. Over the last two years, CIIE has enabled strong brand connections through understanding and communication, presenting opportunities for win-win cooperation through its platform,” said Yan Zhuang, Country Manager at Mintel China. “It’s our honor to present in the UK Pavilion and share Mintel global consumer research and market innovation insights with expo attendees. We hope our insights fuel industry development and advancement, helping brands spark inspiration for innovation in the post-COVID-19 era. Our expert insights can support any brand interested in better integrating itself into China’s economic development framework of ‘dual cycles’ — where domestic and foreign markets boost each other, and tap into more opportunities on CIIE’s world stage and, thus, forge ahead.”

In 2020, Mintel launched Mintel Global Consumer – a new, innovative research tool allowing brand owners, marketers, and suppliers to quickly understand and compare consumer attitudes and behaviours across the world’s 35 leading consumer markets.

“Whether brands want to expand internationally or strengthen their core market positions, Mintel Global Consumer will keep them ahead of the curve. Our new research tool can help companies break into new territories by understanding what drives consumer behaviour in a specific market, while also enhancing their knowledge of which global trends can be applied to their local market,” Yan Zhuang concluded.