More people opt for natural and organic personal care productsMore and more people are jumping on the natural bandwagon. Mintel’s latest research reveals that the natural and organic personal care products market is valued at $465 million. It has grown 35% since 2005 ($345 million).The rising popularity of organic products and natural ingredients has prompted retailers to stock more of these products. “As more people call out for natural alternatives, we’re seeing rapid growth in the numbers of natural and organic personal care products on the market,” comments Christopher Haack, senior analyst at Mintel.

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