Mintel in the Media – This week's highlights, 20th February 2015

Mintel in the Media is a review of the past week, bringing together a selection of the most high profile press stories showcasing Mintel’s data and analysis from around the world. Highlights from the past week include:

US

Chicago Tribune How a double-decker bus and a zen room help Mintel employees shine Click through to see how London-based market research company Mintel uses agile seating and multipurpose spaces to give its Chicago employees flexibility in how they work.

MarketWatch Why candy bars may never be the same again Other research suggests sugary drinks are falling out of favor, but at a relatively slow pace: From 2009 to 2011, sales of regular soft drinks fell 1.9% to $27 billion, according to a 2012 report from market research group Mintel; it did find that regular soda sales are declining from their peak.

Mother Jones The Real Problem With Bread (It’s Probably Not Gluten) According to the market research firm Mintel, sales of foods labeled “gluten-free” surged 44 percent between 2011 and 2013, reaching an estimated $10.5 billion.

Advertising Age. Coca-Cola’s Zico Coconut Water Taps David & Goliath. Research firm Mintel in a report said that the category growth was a “tropical storm.”

Advertising Age If Guidelines Change, Will Your Cholesterol Claims Matter? Inteview of Global Food Analyst, David Turner.

Vox Chocolate prices are soaring, so candy makers are making their bars smaller Africa is where most of the world’s cocoa is grown. The continent accounts for nearly 72 percent of all world production, according to Mintel’s data, most of it in Cote d’Ivoire and Ghana. So when a drought hits that area, as it did last year, it can send prices spiking. This is sort of like what we saw with the lime shortage of 2014 — when a particular commodity is grown in one geographic region, a threat to that region, whether it’s cartels or drought, can create huge price shocks.

Yahoo! Finance Meat, chocolate and seaweed: The 2015 diet Carbs are bad. Americans are now pro protein. Marketing research by Mintel said, “When it comes to dieting, high-protein diets are the nation’s favorite.”

National Geographic Why We Want Chocolate for Valentine’s Day Fair trade, dark, white, kosher or straight up Hershey’s milk, Americans and Europeans consume most of the world’s chocolate. Nearly 9 in 10 U.S. adults say they buy chocolate, and seasonal retail sales of chocolate increase 6.1 percent from 2011-2013 over previous years, according to market researchers over at Mintel.

Beverage Industry Beverage companies encourage calorie moderation This initiative comes at a time when 70 percent of Americans are overweight or obese, according to Chicago-based Mintel’s November 2014 report “Diet Trends – US.”

UK

Financial Times Datawatch. It is Chinese new year today. Figures from research group Mintel show that Chinese food is the UK’s favourite takeaway world cuisine. Almost four in five people have eaten it in the past three months, with 12 per cent eating it at least once a week.

The Times China cooks up winner. Chinese food is now Britain’s most popular foreign cuisine with 78 per cent of people having eaten it at homein the past three months, research by Mintel indicates.

The Daily Telegraph New Nigella’ sends sales of obscure ingredients skyward. Research by the consumer analysts Mintel found that 78 per cent of people had eaten Chinese food at home in the past three months, while sales of soy sauce rose to 8.8 million lb last year – putting it on a par with mint and apple sauce.

Metro Sales of soy sauce causing a stir-fry. Chinese food is our favourite world cuisine, trumping Indian and Mexican food, with 78 per cent of people eating it at home in the past three months. Sales of green tea are also booming, with one in 11 people drinking it once a day, according to Mintel.

The Times Sony’s Walkman to step out on its own Paul Davies, at Mintel, said: ‘The Sony Walkman pioneered the age of portable music, transforming the way consumers listen to albums and enabling them to take their favourite music with them on the go. However, the growing trend of device convergence (as more consumers ditch specialist products in favour of multipurpose smartphones) and move to digital formats has outweights any nostalgia that music fans might have for the Walkman brand.”

Daily Telegraph The Sriracha spell: Britons have the hots for spicy sauce Meanwhile, sales of the more traditional brown sauces such as HP Sauce dropped by a fifth in the UK last year, according to recent data from Mintel, while sales of tomato ketchup and mayonnaise fell by 3pc and 2pc respectively.

Financial Times Edible insects: grub pioneers aim to make bugs palatable In 2014, research by Mintel, the market researcher, found that among consumers who had not eaten in­sect-sourced protein, some would be interested in trying it: in Germany, the figure was 21 per cent; 26 per cent in the US and 27 per cent in the UK, rising to 52 per cent in China.

Vice The Leader of the New ‘Reducetarian’ Movement Questions the Morality of Eating Meat Clearly no longer exotic novelty lifestyles limited to the McCartneys, Green Party members, IBS sufferers and white guys with dreadlocks, recent research from analysts at Mintel has shown that one in eight adults in the UK are now vegetarians or vegans, and that this includes one in five 16- to 24-year olds. Surviving on a diet of plants is now unavoidably lamestream.

The Telegraph Why have we fallen out of love with booze? According to a survey by Mintel that was released last summer, pensioners are now almost twice as likely as students to drink at home every day – with just over 10 per cent of young adults doing so.

Daily Mail Is organic milk really a better pinta? In a Mintel survey of 500 people in 2014, one in three regular customers said taste was the reason they switched to organic.

Chinadaily European Big companies muscle in on booming fitness According to recent research by the Mintel Group Ltd, more than seven out of 10 people in China say they are now eating a healthier diet and exercising more.

Chinadaily European Florists flourish as Valentine’s Day roses rise United Kingdom-based Mintel Group Ltd said that 42 percent of respondents to its survey bought food as a gift for Valentine’s Day last year.

The Economist Starbucks in Britain A loss-making machine Analysts say that seems odd in a country that has been crazy about caffeinated beverages since the 17th century and now spends £1.45 billion in coffee shops each year, according to Mintel, a market-research firm.

Sky News Sky News with Kay Burley. Jonny Forsyth, Global Drinks Analyst at Mintel discusses the increase in the number of 16-24s not drinking in a live interview.

Canada

Vice CA The Leader of the New ‘Reducetarian’ Movement Questions the Morality of Eating Meat Recent research from analysts at Mintel has shown that one in eight adults in the UK are now vegetarians or vegans, and that this includes one in five 16- to 24-year olds. Surviving on a diet of plants is now unavoidably lamestream.

Daily News With no trademark, Sriracha name is showing up everywhere What we’re seeing among consumers is demand, not just for heat, but more complex, regional flavors, said Beth Bloom, a food and drink analyst for Mintel. “With Sriracha, Huy Fong introduced a new style and a whole new category of hot sauce.”

Brazil

Cosmetica News Mercado masculino: fidelidade aflorada Pesquisa realizada pela Mintel traz uma série de indícios que mostram como os homens brasileiros sao fieis as marcas.

Super Hiper Dificil Equacao: Lancamentos de itens para cabelos versus espaco nas gondolas. De acordo com dados da pesquisadora de mercado Mintel, o Brasil é o segundo maior mercado de produtos de cabelos do mundo e de julho de 2013 a julho de 2014 o Pais foi o que mais lancou produtos para cabelos, seguido dos Estados Unidos e Franca.

Supermercado Moderno Supermercado é o local preferido para comprar produtos de beleza. Cerca de 66% dos consumidores que compraram produtos de beleza no ano passado o fizeram em super e hipermercados. Ja as farmacias e drogarias contaram com 49% dos consumidores na hora de adquirir esses itens. Os dados sao de pesquisa de multipla escolha feita pela Mintel.

APAC

Channel NewsAsia Less bling, more sophistication for China’s Luxury Shoppers “The luxury market used to be very focused on the very wealthy, and therefore is very small in the consumer market, ” said Matthew Crabbie, APAC Research Director for Mintel.

China Daily Big firms muscle in on booming fitness sector According to recent research by the Mintel Group Ltd, more than seven out of 10 people in China say they are now eating a healthier diet and exercising more.The study shows that 56 per cent of participants said they thought good health was the key to achieving personal goals. Thirty-nine percent said it helped their financial situation, and 21 percent felt they had a better social life because of it.

第一财经日报China Business News 情人节礼物巧克力占半壁江山 The study shows that 56 per cent of participants said they thought good health was the key to achieving personal goals. Thirty-nine percent said it helped their financial situation, and 21 percent felt they had a better social life because of it.

China Daily Chinese consumers in love with Western day of romance Valentine’s Day has become the most significant Western holiday for Chinese people, a research firm said in a survey.United Kingdom-based Mintel Group Ltd said that 42 percent of respondents to its survey bought food as a gift for Valentine’s Day last year.

第一财经日报China Business News “廉价”快时尚的野心在中国能成功吗？英敏特亚太分析研究总监Matthew Crabbe看来，Forever 21又是一个时尚品牌带着它纯外国的品牌形象开拓中国市场的案例。“如果Forever 21想要赢得中国的消费者，它必须要他们产生有效的互动与沟通。线上与线下的结合不失为一个好渠道。”Matthew Crabbe向《第一财经日报》记者表示，“但是，看FOREVER 21的中文网站似乎都没有看到可以与中国消费者直接关联的内容。衣服就像是可以在任何店铺看到的衣服。在FOREVER 21的中国网站上几乎都是外国模特，即便是有一个亚洲脸，竟然也是一个染成金色长发的女孩子!”“在一个没有太多人了解其品牌形象，不了解它所代表的为何物的地方，如果不采用针对本土市场(中国)为中心的营销战略，那消费者为什么会为一个与他们没有太多关联性的品牌而买单呢?”他说道。

EMEA

Food Navigator Flavour migration: From offbeat idea to mainstream favourite According to David Turner, food and drink analyst at Mintel, new flavour ideas generally originate from two key sources, restaurant menus and travel abroad.

European Supermarket Magazine Flavour migration: From offbeat idea to mainstream favourite According to Mintel, consumers are looking for products featuring functional health benefits and diversified flavour innovations. Logistical issues were also an important concern for many buyers and suppliers, with many coming from distant parts of Europe.

Beverage Daily Huge potential for botanicals in energy drinks According to Mintel data, only 5% of sports and energy drinks lanches in 2013 featured the term ‘botanical’ compared to 29% of alcoholic beverages and 24% of carbonated soft drinks, suggesting that there is much scope for development in this sector.

Paraméter Nyereséges lett Nagy-Britanniában is a Starbucks Mindezt egy olyan országban, ahol már a 17. század óta nagy kultusza van a különféle koffeines italoknak és ahol a Mintel piackutató vállalat adatai szerint a lakosság évente 1,45 milliárd fontot hagy a kávézókban.

Mmonline Jó hírek a Starbuckstól Század óta nagy kultusza van a különféle koffeines italoknak és ahol a Mintel piackutató vállalat adatai szerint a lakosság évente 1,45 milliárd fontot hagy a kávézókban.

Turizmus.com Nagy-Britanniában is nyereséges a Starbucks Mindezt egy olyan országban, ahol már a 17. század óta nagy kultusza van a különféle koffeines italoknak és ahol a Mintel piackutató vállalat adatai szerint a lakosság évente 1,45 milliárd fontot hagy a kávézókban.

Большой город Почему шоколад дорожает? Согласно данным исследовательской компании Mintel, в период 2010–2013 гг. спрос на шоколад в Китае вырос на 30%, а в Индии и Индонезии – с 34% до 38%.