Mintel in the Media – This week's highlights, 20th March 2015

March 20, 2015
14 min read

Mintel in the Media is a review of the past week, bringing together a selection of the most high profile press stories showcasing Mintel’s data and analysis from around the world. Highlights from the past week include:

US

LA Times Small-batch cooking trend moves from human tables to pets’ platesNearly 75 percent of consumers say they made a specialty food purchase last year, according to Mintel Group Ltd., a market research firm.

Progressive Grocer Cool Insights on the Hottest Fresh Produce TrendAccording to Mintel’s “U.S. Fruit and Vegetables” report from October 2014, the U.S. fruit and vegetable category increased from $89 billion to an estimated $105 billion between 2009 and 2014, and is expected to reach $126 billion by 2019. Chicago-based Mintel further found that consumers continue to gravitate to fresh food, and that sales are driven primarily by consumer perceptions that fruits and vegetables are good sources of nutrients. – See more at: https://www.progressivegrocer.com/departments/produce-floral/cool-insights-hottest-fresh-produce-trend#sthash.M8zhx6Zi.dpuf

TIME Proof That Millennials Finally Are Becoming Self-SufficientMarket research firm Mintel finds that almost 60% of millennials under the age of 25 are skeptical about foods that make health-related claims like “GMO-free.” Cooking at home gives them more control over what they eat.

International Business Times Craft Beer Breaks Double-Digit Market Share For The First Time In USCraft beer consumption is highest among people ages 25 to 34, a majority of whom tell pollsters that the beer they drink is a reflection of their identity, according to market research by Mintel. “The appreciation of the craft nature of the category is evident in the fact that drinkers of craft offerings are significantly less likely than drinkers of regular domestic beer to say the purpose of drinking is to get drunk,” Beth Bloom, a food and drink analyst for Mintel, said in a statement.

WSJ Wal-Mart to Sell Premium-Priced German Laundry Soap PersilTide now accounts for roughly 39% of nationwide laundry-detergent sales and brings in around $2.7 billion annually in the U.S., according to market-researcher Mintel Group. Together with other P&G brands such as Gain and Dreft, P&G has slightly more than a 60% share of the U.S. laundry-detergent market, according to the company.

AP Got the Munchies? Snack Delivery Services Got a Box for ThatMintel food and drink analyst Marcia Mogelonsky says snack subscriptions are the industry’s best bet in a difficult retail environment. Subscriptions offer companies instantaneous feedback on what works, she says, as well as a direct line to the customer, sparing the companies the epic battles for shelf space in highly competitive supermarkets, convenience stores and other outlets.

Convenience Store News Survey: Craft Beer Consumers Are Casual, Dual DrinkersThe craft beer segment is growing increasingly competitive as both large and small brewers compete for the attention of the 23 percent of consumers who report drinking craft beer, but competition isn’t restricted to craft. Mintel research shows that 83 percent of those who drink craft beer also drink non-craft beer. – See more at: https://www.csnews.com/product-categories/beverages/survey-craft-beer-consumers-casual-dual-drinkers#sthash.0rECn1Dx.dpuf

Media Post Craft Beer Category Continues To GrowSales of craft beer reached $20 billion in 2014, doubling from just five years prior. The category is forecast to reach $36.3 billion by 2019, according to Mintel, a market intelligence agency. As the craft beer category becomes increasingly competitive with larger companies and niche brewers alike entering the market and attempting to edge out established players, brewers have their work cut out for them, says Mintel Food and Drink Analyst Beth Bloom.

CANADA

Star News Small-batch cooking trend moves from human tables to pets’ platesNearly 75 percent of consumers say they made a specialty food purchase last year, according to Mintel Group Ltd., a market research firm.

Money News Canadian Financial Institutions Solid amid Challenges with Online and Mobile Consumer AdoptionAlmost all Canadians use a bank or a credit union with Canada having one of the highest banking penetrations in the world. According to the recently released Banks and Credit Unions – Canada 2015 report from global market intelligence agency, Mintel, and Senior Financial Services Analyst, Sanjay Sharma, “The death of the traditional branch network, widely touted a few years back, appears to be greatly exaggerated.”

Brandon Sun Meal delivery services are fine, but what about between meals? Snack delivery services are hot Mintel food and drink analyst Marcia Mogelonsky says snack subscriptions are the industry’s best bet in a difficult retail environment. Subscriptions offer companies instantaneous feedback on what works, she says, as well as a direct line to the customer, sparing the companies the epic battles for shelf space in highly competitive supermarkets, convenience stores and other outlets.

UK

The Telegraph Netflix and Spotify to make streaming a billion pound industryServices such as Netflix, BBC iPlayer and Amazon Instant Video have created a “dramatic” growth for the video streaming sector, according to a new report from Mintel, with sales reaching £437m in 2014, an increase of 56pc on the year before.

Metro Days of DVD numbered as home entertainment streams ahead. Paul Davies, of Mintel market research said: ‘As more people acquire smart TVs, which let them stream films and TV shows directly, they will pick digital sources over physical formats.’

BBC News The road to obscurity“It’s no surprise,” says Paul Davies, senior technology and leisure analyst at Mintel. “Just 39% of consumers now have a satnav in their home, down from 46% some 18 months ago.”

The Telegraph Why sweet potato, protein shakes and craft ales are on ‘national shopping list’Chris Wisson, drinks analyst at Mintel, said: “Many are happy to pay the small premium as they can taste the difference and it aligns with the increasingly common ‘quality over quantity’ drinking mentality.”

The Telegraph How we all went crazy for gluten-free beerMarket research firm Mintel has pinpointed gluten-free beer as the next big growth area in the free-from food market, and it’s already on the shelves at M&S, Waitrose and Asda.

The Telegraph £10 a month Spotify subscription ‘normal part of British life’Paul Davies, technology and leisure expert at retail analyst Mintel, said: “Consumers now want to binge on their favourite media, whether this be in the video, music or gaming industries and as a result ‘all-you-can-eat’ digital subscriptions are increasingly becoming the preferred format for users.”

The Telegraph Cheers! Craft beer is finally going mainstream…A recent Mintel survey revealed that 36 per cent of consumers have no idea of what the term “craft beer” means.

The Telegraph Add a sprinkle of Bake Off glamour and watch a cake firm’s profits riseSales in the home baking food category jumped from £523m in 2009 to £1.7bn last year, according to data from industry group Mintel. Meanwhile, Britons are estimated to spend around £176m on cooking chocolate, sprinkles, and other cake decorations each year.

CNBC E-cigarettes: Smoking hot among these consumers“This is very much reflective of how much the category (e-cigarettes) has boomed in recent years, with our predictions showing the market to have risen in value by 340 percent in 2013 and a further 4 percent in 2014,” Roshida Khanom, senior personal care analyst at market research firm Mintel told CNBC.

Metro UK streaming market worth £1bn by 2019Some 46 per cent of fridge-freezer owners only clean it once a month or less, research by Mintel shows.

City A.M. PureCircle sweetens sales as big brands adopt stevia productsGlobal market research company Mintel recently confirmed the widening usage of stevia as a mainstream ingredient, reporting that four billion consumers now had regulatory access to the sugar substitute.

The Telegraph Brits are going nuts for coconut oilMarket analyst Mintel said coconut oil in food and beverages accounted for 26pc of food and drink new product launches in 2012, up from 15pc in 2008. References to coconut oil used exclusively as oil grew 780pc between 2008 and 2012, it said.

Daily Mail HARRIET ARKELL SAVVY SHOPPER: Which spring roast will win over your family?Retail analyst Mintel reports that sales of mixers are up more than 10 per cent, rising from £152 million in 2012 to £165 million in 2013.

The Telegraph How the ‘red velvet’ phenomenon took over the worldMarcia Mogelonsky, a food and drink specialist at Mintel, said: “Oreo’s success will rapidly trickle down into private-label biscuits and ancillaries.”

The Grocer Best of the blogs.But it turns out that my waistline may survive the next two days slightly less challenged than in previous years as, according to Mintel, the amount of onw-label NPS that claims to be ‘better for you’ has reaches a five-year high.

The Telegraph Over-50s do not take jobs from the young, study finds. Hotels are resorts that ban children have noticed an increasingly pronounced annual spike in bookings from pensioners for short breaks immediately after the school holidays, a new study shows… The report by the consumer research group Mintel and Warner Leisure Hotels nicknamed the phenomenon the ‘grey escape’.

The Times Grandparents dig deep for ‘grey escape’. Mintel predicts that the ‘grey escape’ will become even more popular when, from next month, the over-55s will have the right to crack open their pension pots and draw down some or all of the cash.

The Telegraph Grandparents making annual ‘grey escape’ after summer childcare duties The report by the consumer research group Mintel and Warner Leisure Hotels found that just under half of over-55s provide childcare at least once a week. Meanwhile 54 per cent of them sped up 12 hours a week helping their children with domestic responsibilities.

Daily Mail September? It’s the grey escape! Thousands of grandparents now taking breaks after the school holidays because of increasing childcare dutiesToby Clark, of Mintel, which polled 16,000 guests, said: ‘People aren’t going to blow the proceeds of a lifetime of saving just because pensions regulations have changed.’

Yahoo Finance Forget the Lamborghinis: ‘Only a fifth’ of pensioners will cash in their pensions early“The pension reforms have generated a huge amount of debate,” said Toby Clark, director of research at Mintel. [Pension minister] Steve Webb famously suggested that people would be free to spend their money on Lamborghinis, but neither Mintel’s data nor Warner’s own research suggests that people will be heading to Mayfair’s car dealers the moment that they hit retirement age.”

Marketing Magazine Smoking cessation market choked by vaping sales surgeMintel analyst Roshida Khanom said she expected the smoking cessation market to “struggle” over the coming years, thanks to a lack of innovation from the sector and the rapid rise of e-cigarettes.

The Telegraph Newsflash: Women just don’t wear watches anymore. Sorry AppleResearch from Market analysts, Mintel, discovered that one in two Brits now has a tablet in their home.

APAC

COSMETICS DESIGN-ASIA Mintel’s Innovation Zone Creats a BuzzMintel was highlighting some of the most innovative products to hit the China market of late. Noteworthy was the clear trend for increasingly sophisticated domestically produced new product launches, with a number of particularly eye-catching products coming out of the skin care category.

Ringer Happi China 英敏特:创新无处不在在英敏特的创新产品展示区,我们看到了全球各地市场近半年来所推出的一些创新产品。这包括创新的包装,创新的护肤配方,以及创新的彩妆。

COSSMA Mintel China: More multiple benefit facial skin care products required. Anti-ageing products launched globally with combined whitening, anti-ageing and moisturizing claims more than doubled over past five years.

The Star Sriracha – still the food industry’s hottest fad“What we’re seeing among consumers is demand, not just for heat, but more complex, regional flavours,” said Beth Bloom, a food and drink analyst for Mintel. “With Sriracha, Huy Fong introduced a new style and a whole new category of hot sauce.”

FnBNews India ‘Mocktail’ party: Makers entertain alcohol-inspired flavoursAlcohol-inspired soft drink flavors have a specific opportunity to appeal to consumers who have or are reducing their alcohol consumption according to new research from MIntel.

FnBNews India Fibre – Digestive health benefits; food for stress reliefFibre is recognised by consumers as a “good-for-you” ingredient and is commonly associated with digestive health benefits, new research from Mintel.

C2CC.com 中国人最爱美肤:去年127.91亿美元居全球首位内容摘要:在国人高涨的消费热情中,中国毫无悬念地成为了2014年全球最大的面部护肤品消费国。英国咨询公司英敏特根据其全球新产品数据库(GNPD)的产品数据及消费者调查数据显示,中国以127.91亿美元成为全球最大的面部护肤品消费国。

Epoch Times Taiwan 沃尔玛美国上架德产Persil高端洗衣液根据市场研究机构Mintel Group数据,Tide每年在美国销售额约27亿美元,占全美洗衣洗涤剂约39%市占率。加上P&G旗下其它品牌,则高达美国60%的份额。

EMEA

Distribuição Hoje Free From Food Expo cresce à mesma velocidade que o segmentoA dimensão desta categoria duplicou nos últimos cinco anos, tendo atingido um valor estimado em cerca de 365 milhões de libras, de acordo com a Mintel. O mercado britânico, em particular, é um dos mais dinâmicos na categoria, devendo crescer mais de 50% até 2019.

Food Navigator Savvy shoppers and the potency of premiumization: Brands need to justify ‘premium’ tagsChris Wisson, senior drinks analyst at Mintel, told BeverageDaily.com consumers are careful with their money and brands need to work hard to justify a premium price tag.

Food Navigator DNA sprays and added bacteria to fight food fraudYet Mintel analyst David Turner warns that consumers could react against the fact that more additives are being used in an attempt to guarantee a product’s authenticity or naturalness.

Food Navigator Last year was a breakthrough year for stevia, says PureCircleThe company said that a separate report by global market research company Mintel had showed that the number of stevia global launches had continued to grow in 2014 and was up 23% on the previous year.

Farmacom – Świat Przemysłu Farmaceutycznego Maseczki do twarzy zyskują na popularnościOstatnio, rozmowy na temat pielęgnacji skóry, prowadzone w internecie, na łamach magazynów czy z przyjaciółmi, zdają się skupiać na jednej rzeczy – błocie – informuje Mintel

4-Traders Poundland : hammers home value with new celebrity DIY rangeAs over two thirds (78 per cent)* of Brits took out their tool box last year to complete home chores, there’s no doubt that DIY is still the first port of call when something needs fixing. Source: //www.mintel.com/blog/retail-market-news/diy-retail-gains-from-a-surging-housing-market

Slate.fr Sel rose de l’Himalaya, fleur de sel, sel noir… comment les sels spéciaux sont-ils arrivés dans nos cuisines?Les sels de grande qualité se sont imposés sur le marché mondial: il s’en est vendu 22% de plus en 2014 qu’en 2013. C’est que rapporte David Turner, analyste alimentaire pour le cabinet Mintel, cité par le Wall Street Journal.

Yahoo News Comment les sels spéciaux sont-ils arrivés dans nos cuisines?Les sels de grande qualité se sont imposés sur le marché mondial: il s’en est vendu 22% de plus en 2014 qu’en 2013. C’est que rapporte David Turner, analyste alimentaire pour le cabinet Mintel, cité par le Wall Street Journal.

Nutra Ingredients The increasingly youthful face of the ‘older’ consumerAccording to Mintel, ‘As older people remain in employment for longer, appearance benefits are likely to become more important to them, particularly as 48% of 45-54-year-olds are interested in trying vitamins or supplements that will reduce the appearance of wrinkles.’

Food Navigator Cooking pasta removes certain wheat allergens“Lifestylers’ have contributed to the growth of the market, and will remain important for its future performance,” says Mintel analyst Douglas Faughnan.

Cossma Mintel China: More multiple benefit facial skin care products requiredUtilizing data from Mintel’s GNPD (Global New Products Database), consumer reports and analysis, the research reveals that anti-ageing products launched globally with combined whitening, anti-ageing and moisturizing claims have more than doubled from 8% to 17% from 2010 to 2014.

Food Navigator The end of stevia’s natural reign – or the beginning of a new one? For Mintel Analyst David Turner, this is unlikely to have an effect in the short term as consumers still associate fermentation with a natural production process.

BRAZIL

BW Confidential Regional Overview Although Brazil looks like it’s in for another difficult year, beauty companies continue to invest in the countryits position in the haircare segment, which Mintel estimates will be worth R$ 12.45 bn by 2017.

BW Confidential Pharmacies are growing channel in Brazil Data from Mintel shows that seven out 10 retailers selling beauty products are pharmacists

BW Confidential Building the web Indeed, Mintel sees e-commerce in Brazil as a direct competitor of door to door sales.

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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