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Looking ahead to 2023, host Andrew McDougall and beauty industry experts Sarah Jindal and Vivienne Rudd share a preview of the three trends Mintel predicts will impact consumer demand for beauty in the coming year, including brand and product examples and recommendations for marketing strategy and product innovation development over the next five years. The specific and bold trends explore how ongoing uncertainty and new challenges are causing evolutions to foundational consumer behaviours centred around sustainability, value, wellbeing and experiences. Listen now to learn more about the ‘Beauty Rx’, ‘Evolved Self-Care’ and ‘New Rules Of Engagement’ trends!

For all the research and insights on what beauty and personal care consumers want and why—now, next and in the future—download the FREE 2023 Mintel Global Beauty and Personal Care Trends—a summary of three trends.

For insight into changing consumer behaviour, global market expertise, and strategic brand recommendations, download the FREE 2023 Mintel Global Food and Drink Trends—a summary of four of the trends.

Interested to know what else Mintel predicts for consumers in 2023? Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community.


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Andrew McDougall
Director, Mintel Beauty & Personal Care


Sarah Jindal
Senior Director, Beauty, Personal Care and Household Research, Americas

Vivienne Rudd
Director of Global Innovation and Insight, Beauty and Personal Care