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In relation to the Mintel reports we have purchased, and thinking more about the Home Insurance report we bought a year or so ago now, we use this to help size the market and then consider what options we have in terms of playing in that market. We also use…
From a Bacardi perspective, as funds are limited and will continue to be limited over the next year, we need to be more targeted with our spend, aligning to relevant projects, hence why we are looking at purchasing reports on an Ad Hoc basis.
Whilst cheese as an industry has been around for centuries, the pace at which it is changing is incredible. Using the Mintel reports is key for us to stay on top of market trends. They provide essential insight as we plan long term for the direction of our business. They…
I use Mintel reports as an overview of a market. If it is an area, we are interested in we may then commission bespoke research or buy EPOS data from Mintel or Nielsen to drill down to more specifics. This however is a lot more expensive so if I can…
As a result of the reports, I’ve identified various additional areas of the market to consider targeting. It’s also helped shape our thinking in terms of our brand’s characteristics/USPs and direction going forwards.
Yes, at MRPP we generally utilise the Retail Rankings to inform the production of Retail Impact Assessments which are required in some instances by National Policy in order to demonstrate that development will not have a significant adverse impact on a town centre.
When I’m working on strategy projects or developing new concepts I always look to Mintel reports to give me great consumer insights. They are very easy to work with and keep their reports current, meaning I can be more effective in my work and successful in delivery.
I am responsible for strategy in our personal care business and for M&A in that sector also. We look at our business in the same way that our customers do, so we have ‘leave-on’ and ‘rinse-off’ basically, plus we have a special area of active ingredients. We operate on a…
In the short term, we have used the reports to help inform the early stages of innovation where we are considering the attributes in terms of texture and flavour. We have used the ice cream reports & the adjacent category reports to understand these trends and how we should build…
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year…
In these turbulent times we all strive to be a step ahead in terms of “what’s next” and that’s what Mintel has been supporting us with. The Mintel insight together with GNPD is a valuable guide in shaping our offerings for our customers. We have no hesitation in saying Mintel…
“It is important we understand data and leverage data to deliver meaningful work that help client to achieve their communications goals as well as business results. For instance, COVID19 as well as the US China trade world have both changed the consumer behaviors significantly in the past 12 months thus…
