Mintel case studies

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DSM
My job is to find key foresight and provide the inspiration based on the changing landscape and unmet consumer needs around the world. We continually challenge ourselves to understand in depth our customers’ needs, their brands and people’s beauty aspirations worldwide to better deliver solutions that actually matter to consumers…
It’s my job to make sure we have the right products to support our programmes for both students and faculty. With the way the economy is, libraries are having to review their subscriptions and cut back on renewals, but for me the one thing that is never on the table…
My area of focus is to extract and develop compelling insights and stories through data analysis via secondary research sources. More specifically, I provide actionable insights for new and existing business development, creative executions, general intelligence, and other POV tactics. Our primary objective throughout our business is simple: create the…
I am responsible for strategy in our personal care business and for M&A in that sector also. We look at our business in the same way that our customers do, so we have ‘leave-on’ and ‘rinse-off’ basically, plus we have a special area of active ingredients. We operate on a…
I head up our insight team and our role is very much about understanding the consumer and having a depth of understanding of consumer behavior in our clients’ categories – how they are using their products and brands and how these behaviors are changing in a fast-moving media landscape. Our…
As Product Developer Lead, covering Group Own Brand Packaged, I head up a team responsible for the development and launch of a wide range of own-brand products covering both food and non-food. My team’s responsibilities include new product development, reformulation, redesign, brand maintenance etc. We need to understand trends and…
I’m involved with product launches and promotions, customer presentations/training and marketing activities. My primary focus is North America but we often need data that is global or regionally-focused elsewhere. Our main objective is to achieve growth in all regions, specifically in hair care and home care. Mintel GNPD, Mintel Reports…
We are a team of food and packaging experts that sit within the Technical Division, our mission is to support the business to drive customer-focused innovation and passion for product. At present, my particular role is focused on delivering our annual Food Trends Book and coordinating our Graduate Food Training…
My role is Insight/Research Manager, mainly focusing on alcoholic beverages. Right now we are interested in the shopper and their purchasing decisions. I work through all kinds of research for the company, mainly sales, consumer and market data but now we are moving to looking at the trade channels and…
My role is to provide market intelligence support to assist staff in developing a greater understanding of what is going on in a particular market. I provide an external view in terms of sizing markets and understanding key trends. I use Mintel data to be able to give insight into…
I predominantly support the marketing and business development teams, with anything they need market information about. So if we get an opportunity with a potential new customer, for example, I will need to look at their company profile and history, their locations and the like. I am also involved in…
My main role is to lead on new product concepts on complexion and skincare category. Our aim is to be competitive by bringing in unique products and increasing customer loyalty. Mintel BPC Our company has been using the Beauty and Personal Care service for more than decade. We use it…