2023 Food and Drink Trends – South East Asia
Mintel’s 2023 Global Food and Drink Trends webinar focuses on the key trends that will impact the food and drink industry in Southeast Asia. Tan Heng Hong, Mintel Food & Drink Analyst, will explore how consumer demands for food and drink will evolve from now to what’s next for the subsequent few years.
Reassurance will be a key theme to connect with consumers who continue to be challenged to adapt to a precarious world. This presentation will show how brands can support value-conscious consumers, encourage people to take pleasure in food and drink, and readjust to life during the climate crisis.
Preview the trends:
Minimalist Messaging: Clear and simple communication will be essential to connect with busy consumers
Savvy Sustenance: Keep bellies and wallets full with satiating, nutritious food and drink.
Adaptable Cooking: Arm consumers with the knowledge they need to adapt when uncertainty arrives in the kitchen.
Unguilty Pleasures: Give overwhelmed consumers the freedom to indulge and to treat themselves.
Cosmic Comforts: As Earth endures more chaos, space will become a source of optimism, innovation and connection
The Worth of Water: More respectful and resourceful use of water will become a priority for consumers and companies.
- Asia
- Food and Drink
Related Mintel events
2026 Global Consumer Predictions Webinar | Americas
Connect today’s behaviors to tomorrow’s opportunities live. Mintel’s 2026 Consumer Predictions Webinar goes beyond traditional trends analysis to deliver forward-looking intelligence on…
2026 Global Consumer Predictions Webinar | EMEA
The webinar, presented by Dan Takacs, Associate Director of Macro Trends, and Richard Cope, Senior Trends Consultant, explored three defining…
The Future of Colour Cosmetics Global
Get ready to uncover fresh insights, expert perspectives, and practical takeaways on the future of Color Cosmetics in this exclusive…
[On-demand Webinar] Unlocking Beauty from Within: Trends and Opportunities in APAC’s Beauty Supplement Market
Join us for an exclusive webinar uncovering the fast-evolving beauty supplement market across Asia-Pacific, with a focus on Southeast Asia specific insights. Discover how consumer interest in holistic health, innovative product formats, emerging ingredients, and the connection between inner and outer beauty is shaping this booming industry.
[On-demand Webinar] Future of Healthy Aging: The Role of Vitamins, Minerals, and Supplements
Discover the aging consumer market and uncover key trends in the supplement industry. The era of longevity is here. The…
[Webinar] Navigating Tariffs in a Time of Uncertainty
As trade policies evolve and new tariff proposals emerge, both businesses and consumers must navigate a rapidly changing economic environment. Join Mintel's global experts for a dynamic conversation unpacking the future of tariffs.
Social Commerce in Germany
The launch of TikTok Shop in Germany is just one sign of a broader shift: younger German are increasingly turning to social media to search and buy.
[Webinar] British Lifestyles 2025: Understanding Today’s Consumer
Brits continue to face significant macroeconomic challenges. In response, many have chosen to focus closer to home, prioritising the things…
