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Embark on a journey through the latest evolutions in Household Care trends for 2025, where we unravel the shifting dynamics, lifestyle preferences and the forces shaping the way we live.
New competitors and demographic shifts are reshaping household care, creating both challenges and opportunities for innovation, differentiation, and strategic brand growth.
Our experts in the field, Jamie Rosenberg, Yasemin Holtemayer, and Gabriela Elani will navigate this evolving landscape in this webinar where you will discover the impactful realm of household care.
Can’t attend the live session? Register and you’ll receive a link to the recording via email after the live webinar has ended.
Meet the presenters
Jamie Rosenberg
Associate Director, Global Household and Personal Care
Jamie is an expert in competitive intelligence and strategic thinking. He has over 20 years of experience leading projects for domain expansion, open innovation, competitive response, and strategic early warning. As an associate director focused on global household and personal care, Jamie uses this background to identify category-level trends allowing clients to think further ahead and develop more future-proof innovation, marketing, and portfolio management strategies.rnrnBefore joining Mintel, Jamie spent 12 years with Kimberly-Clark Corporation’s Enterprise Growth Incubator, seeking out new product concepts and partnership opportunities for the Huggies, Kotex, Depends, and Kleenex brands.
Yasemin Holtemayer
Analyst, Household Care
Yasemin joined Mintel in October 2022 as a Household Care Research Analyst in Germany. Prior to working at Mintel, Yasemin worked as a Consumer Insights Analyst. She holds a M.A. in Brand Management and a B.Sc. in Clothing Technology/Fabric Processing.
Gabriela Elani
Senior Director, Mintel Consulting
Gabriela has extensive experience in product
innovation, strategy, and consumer insights. She is one
of the team’s foremost experts in foreign markets and
has worked with numerous brands to grow their
businesses around the world, focusing on product
development, consumer communication initiatives, and
portfolio prioritization.
Gabriela leverages her cross-category CPG (household
care, personal care, food and beverage) expertise to
help clients think outside the box when it comes to their
own business and categories and better anticipate what
is to come in the future.
Based in Chicago, Gabriela loves traveling the world
with her husband and sons in her free time and she is
forever in search of the perfect latte.
Embark on a journey through the latest evolutions in Household Care trends for 2025, where we unravel the shifting dynamics, lifestyle preferences and the forces shaping the way we live.
As consumers ourselves, we are complex beings who often act in inconsistent ways. We are capable of committing to one intention, but act in ways that clash with that intention. For example, a person might set a goal to eat more vegetables, but then pair a healthy salad with French fries…and a dessert.
Register today for an exclusive deep dive where we’ll uncover the key paradoxes shaping consumer behavior in the food and drink sector for 2025 and beyond.
Join us in this webinar to find out more about what those trends mean for your brand and how it’s shaping your marketing and innovation strategies through 2025 and beyond.
Make smarter decisions with our comprehensive solutions. From competitive intelligence and consumer insights to trend and market tracking, we provide the research you need to stay ahead.