Age Is Just A Number: How Food And Drink Brands Can Entice 55+ Consumers
In recent years, mature consumers (i.e. aged 55+) have gone from being largely ignored to being seen as “Old Gold”. Yet, there is still limited understanding of who this demographic is and what kind of food and beverage products they want. This presentation will seek to dispel some of the myths surrounding the cohort, which contend that older people are not interested in new products, are unhappy and unhealthy, and can be treated as one homogenous group. It will offer actionable takeaways for brands seeking to win in an increasingly aging world.
- EMEA
- Food and Drink
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