Uncovering the Why: How primary research unlocked tech giant Meta’s understanding of consumers
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If you’re attending the ESOMAR Congress, find this session on the Supercharger Stage at 14:25, Monday, September 11th.
Mintel and Meta’s collaboration to create the Global Society & Lifestyle Study demonstrates the value of combining social listening data and consumer survey research. Meta identified key trends using more than six million unique conversation topics from their social media platforms, which were expanded upon with a global consumer research study. Ultimately, by capturing key consumer attitudes in both direct and adjacent areas of interest, Mintel and Meta identified common consumer sentiments that spanned several predetermined macro-themes.
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Customised Insight. Because one size doesn’t fit all.
Primary Consumer Research by Mintel asks the RIGHT questions to get you to the answers you need. We partner with you, your stakeholders, and our experts to ensure we understand you, your industry, and the challenges you’re facing. Doing so allows us to craft the best research solution to fit your needs.
Our specialties:
Usage and Attitudes (U&A)
Market Analysis (market mapping, penetration, frequency)
Category Analysis (who, what, where, why, when, how / gaps in the market/drivers and barriers)
Target Consumer Identification
Behavioral, Attitudinal, and Needs-based Segmentation
Benchmarking & Tracking
Brand Equity & Loyalty
Consumer Satisfaction
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- Advertising and Marketing
- EMEA
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