Uncovering the Why: How primary research unlocked tech giant Meta’s understanding of consumers
Click the REGISTER button above to request access to the presentations after the event.
If you’re attending the ESOMAR Congress, find this session on the Supercharger Stage at 14:25, Monday, September 11th.
Mintel and Meta’s collaboration to create the Global Society & Lifestyle Study demonstrates the value of combining social listening data and consumer survey research. Meta identified key trends using more than six million unique conversation topics from their social media platforms, which were expanded upon with a global consumer research study. Ultimately, by capturing key consumer attitudes in both direct and adjacent areas of interest, Mintel and Meta identified common consumer sentiments that spanned several predetermined macro-themes.
More about Mintel Consulting
Customised Insight. Because one size doesn’t fit all.
Primary Consumer Research by Mintel asks the RIGHT questions to get you to the answers you need. We partner with you, your stakeholders, and our experts to ensure we understand you, your industry, and the challenges you’re facing. Doing so allows us to craft the best research solution to fit your needs.
Our specialties:
Usage and Attitudes (U&A)
Market Analysis (market mapping, penetration, frequency)
Category Analysis (who, what, where, why, when, how / gaps in the market/drivers and barriers)
Target Consumer Identification
Behavioral, Attitudinal, and Needs-based Segmentation
Benchmarking & Tracking
Brand Equity & Loyalty
Consumer Satisfaction
Learn more
- Advertising and Marketing
- EMEA
Related Mintel events
2027 Global Consumer Predictions – EMEA
Understand the forces reshaping consumer decision-making and identify opportunities for growth in 2027. Consumers across EMEA are navigating increasingly complex economic, technological and social changes.
2027 Beauty & Personal Care Predictions – Americas
Beauty innovation has split into two models: rapid, culturally responsive launches that convert attention into trial, and slower, science-led development that creates defensible value and builds worlds consumers want to belong to. In the future, growth will come from matching the pace of innovation to the consumer need, rather than treating speed or retail presence as the strategy itself.
2027 Global Food & Drink Predictions – EMEA
How will food and drink brands remain relevant as consumer needs, sources of influence and social identities continue to…
Mintel at in-cosmetics Asia 2026
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
2027 Global Beauty & Personal Care Predictions – EMEA
As consumers take a more holistic approach to beauty and wellbeing, brands face new expectations around trust, proof and…
2027 Global Household Care Predictions – Americas
Join Mintel's Household Care experts as they explore the key forces shaping the future of household care and what they mean for brands looking to stay relevant and competitive in an evolving market.
2027 Global Household Care Predictions – EMEA
Understand the forces reshaping household care and identify opportunities for growth in 2027. Household…
Mintel at Cosmoprof Asia Hong Kong 2026
Mintel will be hosting a panel discussion on 11th of November during the trade show of Cosmoprof Asia Hong Kong, exploring our 2027 Beauty & Personal Care Global Predictions.
