Gain valuable insights into the future of Southeast Asia’s non-alcoholic beverage market. Our expert analysis reveals three key trends: catering to active lifestyles, addressing proactive aging, and supporting mental well-being, along with actionable strategies for capitalising on these opportunities.

Join the webinar as our expert analyst will discuss:

Support active consumers

Recognising the shift towards active living, functional drinks can offer versatile support for all exercise types, ranging from rigorous training to lighter activities.

Embrace proactive ageing

As people adopt a proactive approach to ageing, non-alcoholic drinks can play a supportive role in their wellness routines.

Provide solace in an overwhelmed world

When facing life’s trials, consumers can turn to non-alcoholic drinks for support in the form of mood elevation and mental clarity.

Meet the Expert

Heng Hong Tan

Principal Analyst, Mintel Food and Drink, SEA

Heng Hong has been monitoring emerging food and drink trends in the Asia Pacific region, particularly Southeast Asia, for more than 10 years. As part of his current role, Heng Hong researches and provides leading insights on the latest trends on various food and drinks categories in the Asia Pacific region. He is also the global analyst for baby food and carbonated soft drinks.

Asia
Food and Drink

May 15th, 2025

11:00 AM - 12:00 PM, Singapore time

Webinar

Related Mintel events

Americas Beauty and Personal Care

November 11th, 2025 Online

2026 Global Beauty & Personal Care Predictions | Americas

The beauty industry stands at a pivotal moment. As consumer priorities shift toward wellness, authenticity, and meaningful experiences, four groundbreaking trends are redefining how we approach beauty in 2026.

Discover more

Asia Beauty and Personal Care