Gain valuable insights into the future of Southeast Asia’s non-alcoholic beverage market. Our expert analysis reveals three key trends: catering to active lifestyles, addressing proactive aging, and supporting mental well-being, along with actionable strategies for capitalising on these opportunities.

Join the webinar as our expert analyst will discuss:

  • Support active consumers

Recognising the shift towards active living, functional drinks can offer versatile support for all exercise types, ranging from rigorous training to lighter activities.

  • Embrace proactive ageing

As people adopt a proactive approach to ageing, non-alcoholic drinks can play a supportive role in their wellness routines.

  • Provide solace in an overwhelmed world

When facing life’s trials, consumers can turn to non-alcoholic drinks for support in the form of mood elevation and mental clarity.

Register for our webinar to delve deeper into these insights now.

Meet the Expert
Heng Hong Tan
Principal Analyst, Mintel Food and Drink, SEA
Heng Hong has been monitoring emerging food and drink trends in the Asia Pacific region, particularly Southeast Asia, for more than 10 years. As part of his current role, Heng Hong researches and provides leading insights on the latest trends on various food and drinks categories in the Asia Pacific region. He is also the global analyst for baby food and carbonated soft drinks.
  • Asia
  • Food and Drink
May 15th, 2025
11:00 AM - 12:00 PM, Singapore time
Webinar

Related Mintel events

Asia Food and Drink
Mintel at Fi Asia Indonesia 2026
September 16th, 2026 , Indonesia
Mintel at Fi Asia Indonesia 2026

In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences. 

Discover more
Advertising and Marketing Americas
Mintel at Corporate Researchers Conference (CRC)
September 16th, 2026 Chicago, United States
Mintel at Corporate Researchers Conference (CRC)

The Corporate Researchers Conference (CRC) 2026, hosted by the Insights Association, is a leading event for corporate insights and…

Discover more
Americas Beauty and Personal Care EMEA
From Protection to Resilience: The Next Big Opportunity in Skincare Webinar 
September 17th, 2026 Online
From Protection to Resilience: The Next Big Opportunity in Skincare Webinar 

17th September 3pm BST, 9AM CDT SPF defined skin protection for decades. But consumer demand has moved on.  …

Discover more
Americas EMEA Food and Drink
[Webinar] Trending in Alcoholic Drinks 2026
September 22nd, 2026 Online
[Webinar] Trending in Alcoholic Drinks 2026

Premium is being redefined. Nostalgia is selling. And flavour is no longer the only sense that matters. Martin…

Discover more
Beauty and Personal Care Ingredients, Flavours and Fragrances
in-cosmetics latam 2026
September 23rd, 2026 , Brazil
in-cosmetics latam 2026

Discover the trends shaping the future of beauty and personal care September 23–24, 2026São Paulo, BrazilExpo Center Norte…

Discover more
Advertising and Marketing Americas
TMRE – The Market Research Event 2026
October 5th, 2026 Denver, United States
TMRE – The Market Research Event 2026

Join Mintel at TMRE Mintel is excited to exhibit at The Market Research Event, taking place October 5-7, 2026…

Discover more
Asia Food and Drink
食品開発展 2026（Hi Japan）
October 14th, 2026 Koto City, Japan
食品開発展 2026（Hi Japan）

セミナー：次世代ウェルネス食品：機能性素材・成分・ニュートリションの最新トレンド  〜グローバルトレンドから見る日本における今後のビジネスチャンス〜 本講演では、腸内環境の改善が美容・健康・スポーツパフォーマンスに与える変化を解説。

Discover more
Asia Food and Drink
TOKYO PACK 2026
October 15th, 2026 Koto City, Japan
TOKYO PACK 2026

ミンテルは、アジア最大級の包装業界向け展示会・カンファレンス「TOKYO PACK 2026（東京国際包装展）」にて講演を行います。グローバル消費者調査と最新パッケージトレンドをもとに、Attention（注目）・Trust（信頼）・Engagement（参加）の観点から、パッケージがどのようにビジネス成長を支えるのかを解説します。

Discover more