Gain valuable insights into the future of Southeast Asia’s non-alcoholic beverage market. Our expert analysis reveals three key trends: catering to active lifestyles, addressing proactive aging, and supporting mental well-being, along with actionable strategies for capitalising on these opportunities.

Join the webinar as our expert analyst will discuss:

Support active consumers

Recognising the shift towards active living, functional drinks can offer versatile support for all exercise types, ranging from rigorous training to lighter activities.

Embrace proactive ageing

As people adopt a proactive approach to ageing, non-alcoholic drinks can play a supportive role in their wellness routines.

Provide solace in an overwhelmed world

When facing life’s trials, consumers can turn to non-alcoholic drinks for support in the form of mood elevation and mental clarity.

Meet the Expert

Heng Hong Tan

Principal Analyst, Mintel Food and Drink, SEA

Heng Hong has been monitoring emerging food and drink trends in the Asia Pacific region, particularly Southeast Asia, for more than 10 years. As part of his current role, Heng Hong researches and provides leading insights on the latest trends on various food and drinks categories in the Asia Pacific region. He is also the global analyst for baby food and carbonated soft drinks.