As global influences, wellness priorities and experience-led consumption reshape the region, beverage brands face a critical moment to rethink how they innovate and differentiate. In this session, Mintel’s Associate Principal Tan Heng Hong explores the emerging trends set to shape the future of non-alcoholic drinks in Southeast Asia—from functional benefits and protein-led innovation to culturally rooted wellness and multisensory experiences.

Drawing on the latest consumer insights and real-world market examples, attendees will leave with actionable takeaways, including:

Translate foodservice inspiration into scalable packaged formats
Unlock new growth through gut health and performance positioning
Future-proof portfolios by creating meaningful, experience-driven beverages

Join us to understand where the market is heading—and how to turn predictive insights to drive business growth.

Meet our experts:

Heng Hong Tan

Associate Principal, Food and Drink

Heng Hong, an Associate Principal at Mintel, specialises in the beverage sector. He researches and delivers crucial insights on the latest beverage trends for clients across the globe and within the region. He has been with Mintel for more than 10 years and has presented at major conferences and trade shows in the region.