As global influences, wellness priorities and experience-led consumption reshape the region, beverage brands face a critical moment to rethink how they innovate and differentiate. In this session, Mintel’s Associate Principal Tan Heng Hong explores the emerging trends set to shape the future of non-alcoholic drinks in Southeast Asia—from functional benefits and protein-led innovation to culturally rooted wellness and multisensory experiences.
Drawing on the latest consumer insights and real-world market examples, attendees will leave with actionable takeaways, including:
- Translate foodservice inspiration into scalable packaged formats
- Unlock new growth through gut health and performance positioning
- Future-proof portfolios by creating meaningful, experience-driven beverages
Join us to understand where the market is heading—and how to turn predictive insights to drive business growth.
- Asia
- Food and Drink
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