Join us on July 16 at 10:30 am CT in Exhibit Hall A – Booth S4603 at IFT FIRST in Chicago, IL for Lynn Dornblaser’s presentation, “Rethinking Ultra-Processed Foods: Taste, Function, and Consumer Expectations”. Click the “Request Presentation” button above to receive the presentation post-event.
The debate around ultra-processed foods (UPFs) is shifting from “clean label” to deeper questions about ingredient functionality, processing, and purpose. Consumers still value taste, affordability, and convenience, but increasingly expect transparency and simplicity. This session presents Mintel’s latest consumer research on UPFs, exploring where confusion persists and how ingredient perception impacts trust and purchasing decisions. Attendees will see how leading brands are reformulating, re-educating, or reframing to meet evolving expectations—and how ingredient suppliers can play a key role in balancing functionality with clarity. Whether you’re in product development, marketing, or regulatory affairs, this session offers actionable insights for building trust through science and communication.
- Americas
- Food and Drink
- Ingredients, Flavours and Fragrances
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