Join us on July 16 at 10:30 am CT in Exhibit Hall A – Booth S4603 at IFT FIRST in Chicago, IL for Lynn Dornblaser’s presentation, “Rethinking Ultra-Processed Foods: Taste, Function, and Consumer Expectations”. Click the “Request Presentation” button above to receive the presentation post-event.

The debate around ultra-processed foods (UPFs) is shifting from “clean label” to deeper questions about ingredient functionality, processing, and purpose. Consumers still value taste, affordability, and convenience, but increasingly expect transparency and simplicity. This session presents Mintel’s latest consumer research on UPFs, exploring where confusion persists and how ingredient perception impacts trust and purchasing decisions. Attendees will see how leading brands are reformulating, re-educating, or reframing to meet evolving expectations—and how ingredient suppliers can play a key role in balancing functionality with clarity. Whether you’re in product development, marketing, or regulatory affairs, this session offers actionable insights for building trust through science and communication.

Meet the presenter

Lynn Dornblaser

Client Advisor, Mintel Solutions

Lynn Dornblaser brings more than 35 years of product trend knowledge to her work at Mintel, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking. Prior to joining Mintel, Ms. Dornblaser covered new product trends at several trade magazine publishing companies, as editor and editorial director of publication New Product News. She has been quoted by major US news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN. In addition, Ms. Dornblaser has also served as keynote lecturer and speaker for numerous industry groups and sales forums. Ms. Dornblaser holds a BS in Journalism from the University of Illinois and has also contributed to a textbook on new product development. She can usually be found in the aisles of a supermarket somewhere in the world.