The Future of Beauty, Personal & Household Care in Germany
What drives tomorrow’s consumers – and how can brands stay ahead?
In this presentation, Mintel Associate Director for Beauty, Personal and Household Care, Susanne Krenz, explores the key trends shaping the future of the beauty, personal care and household care categories in the German market. From evolving consumer behaviours to shifting market dynamics and emerging innovation trends, she unpacks the insights that matter most. Backed by robust data and expert analysis, this session offers a clear view on how brands can respond to rising expectations around sustainability, self-care, and performance — and where real opportunities lie for growth in a landscape defined by economic uncertainty and the rising cost of living.
Click on the register button above to request access to the presentations after the event!
- Beauty and Personal Care
- EMEA
Related Mintel events
The 2026 Quirk’s Event NYC
Join Mintel at Quirk’s New York 2026 Mintel is excited to exhibit at The Quirk’s Event, taking place July…
Mintel at Cosmetics Ingredients Expo 2026
Visit the Mintel team at our booth to explore the latest consumer insights, product innovation trends, and how we help businesses stay ahead of emerging shifts.
![[Webinar] The Future of American Lifestyles](https://www.mintel.com/app/smush-webp/2026/06/The-Future-of-American-Lifestyles-Webinar_Landing-Page-Banner_2000x600-70x70.jpg.webp)
[Webinar] The Future of American Lifestyles
This webinar will look at the consumer market through the lens of America’s evolving social dynamics. At a broad…
The Next Billion-Dollar Soda?
Tuesday, August 18th, 2026 The emergence of prebiotic drinks like Poppi and Olipop have transformed the soda space.
Mintel at Fi Asia Indonesia 2026
In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.
TMRE – The Market Research Event 2026
Join Mintel at TMRE Mintel is excited to exhibit at The Market Research Event, taking place October 5-7, 2026…
