As squeezed budgets continue, brands are under pressure to prove to their retail customers that they are delivering value for Australian consumers during range reviews.

Pinpointing strengths and weaknesses of competing ranges is a challenge, but also an opportunity to unlock strategies for category growth.

To explore this challenge, we’ll be uncovering how animal-based and plant-based food/drink categories continue the value tussle to appeal amidst changing dynamics on price, taste, nutrition, and sustainability.

Join us as we delve into Mintel Purchase Intelligence to arm you with insights to ace the range review including:

Consumer perceptions of category segments
Competitor landscaping – what brands/products appeal to consumers and why
Key sales messages to communicate at individual brand and category level

Meet the Presenter

Cormac Henry

Mintel’s Senior Global Food & Drink /Purchase Intelligence Analyst

Based in Sydney, Cormac has over 8 years of experience in FMCG insights. In his current role as Global Food & Drink and Purchase Intelligence Analyst, Cormac tracks market trends, consumer behaviour and product innovation to provide cross category insights. With expertise in our Purchase Intelligence tool, he helps clients understand what new product propositions are successful in driving purchase intent. Prior to joining Mintel, Cormac worked for CGA Nielsen in the UK where he reported on on-premise alcohol performance to some of the world’s largest drink suppliers through a combination of volumetric and consumer consumption data. Cormac holds a first class honours Bachelor of Science degree in Communication, Advertising and Marketing from the University of Ulster.

Divyan Menon

Commercial Manager

With over 17 years of experience, Divyan Menon is a seasoned professional who has excelled in diverse industries, including Consumer Goods (Food & Drink, Tobacco), Events, and Research. Throughout his career, he has held key roles in Marketing, NPD, and Commercial (Sales), showcasing his expertise in driving business growth and innovation.

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Food and Drink

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