Mintel at Corporate Researchers Conference (CRC)

Join Mintel with Kraft Heinz on September 16, 2026 at 3:40 pm for “From Possibility to Potential: Amplifying Front End Innovation”.

The earliest stages of innovation are often the most exciting—and the most challenging. With an abundance of consumer signals, emerging trends, data and new technologies at our fingertips, the opportunity is not simply to generate more ideas. It’s to better identify the right opportunities and increase the potential for those ideas to succeed.

In this session, Kraft Heinz and Mintel will explore how modern technologies and predictive approaches can amplify front-end innovation—from uncovering meaningful consumer and cultural signals to identifying promising opportunity spaces and developing stronger concepts. We’ll discuss how integrating new sources of intelligence and technology with human expertise can help teams make better-informed decisions, move with greater speed and confidence, and keep consumers at the center.

Attendees will leave with practical considerations for strengthening front-end innovation through a more connected and predictive approach—moving beyond understanding “what’s happening now” to better anticipating “what’s next” and identifying where the strongest opportunities for growth may lie.