At Mintel we know innovation, what’s disrupting and what’s coming next. Untangling the connections between evolving consumer needs, emerging product trends and market gaps. We help you prioritise opportunities and build a pipeline of ideas that fuel long-term growth and strengthen your competitive edge.
Join us as our experts explore macro-level innovation trends shaping the CPG industry, spotlight categories experiencing rapid transformation and demonstrate how Mintel Spark can increase your chances of launching innovation that drives commercial success.
Mintel Spark is our new concept generator and is designed to be an additional brain in the early stages of your innovation process, to spark creativity at speed. Our live demonstration will take you step-by-step through the concept generation process showcasing how you can:
• Generate concepts using Mintel’s full extensive library of expert insights.
• Visualise concepts with AI-powered mockups.
• Customise and refine ideas throughout the process.
• Discover reliable insights that guarantee product ideas that have market potential.
Presenters
Jonny Forsyth
Senior Director, Mintel Food & Drink
Jonny is an experienced global food and drink analyst who concentrates on ‘big picture’ industry themes that will shape the sector over the coming years. His recent analysis includes what Gen Z and 55+ consumers mean for food and drink brands and how companies need to prepare for the more digitised consumer. Jonny previously worked in insight roles for a major global brewer, an international media agency and national newspaper. He has appeared regularly in media outlets, such as CNBC and BBC, to discuss major industry news stories. Jonny holds an MSc in Business Psychology from the University of Nottingham.
Ashley (Lewis) Bolle
Senior Account Manager
Ashley is a Senior Account Manager at Mintel, specializing in supporting CPG food and drink manufacturers. With a consultative approach, Ashley partners with clients to uncover key insights, solve business challenges, and drive growth using Mintel’s industry-leading research and tools.
This year’s presentation topics covered hot industry issues like How to address ethics and sustainability in Food and Beverages in Mexico, Creating sensory experiences with food and drinks, and a product showcase.
In this webinar session, she unveiled the following trends for women consumers:
- Consumers struggling with irregular periods
- Consumers preparing for pregnancy
- Consumers struggling with menopausal body changes
At the same time, Southeast Asian (SEA) consumers’ preferences are evolving, with more attention on mental wellness, prevention and healthy ageing. Through this webinar, brands looking to grow in the health and wellness space will learn about supporting SEA consumers in a fast-paced environment, through the lens of Mintel’s Global Consumer data and insights, as well as Consumer Trends.
In this webinar, our experts Yunn Lim,Consumer Lifestyle analyst, South APAC and Murtaza Bakir, General Manager, South APAC, will showcase how Ingredientscape will change your innovation process and highlight some of the compelling insights that Mintel’s analysts have uncovered since the launch of this new tool.
This presentation will seek to dispel some of the myths surrounding the cohort, which contend that older people are not interested in new products, are unhappy and unhealthy, and can be treated as one homogenous group. It will offer actionable takeaways for brands seeking to win in an increasingly aging world.
Through On-Demand, Consulting, and Integrations, or a combination of all three, equip your business with market intelligence to help you predict what's next.
You know Mintel for world trusted data and expert analysis, well we’re the “What’s next?” team. At Mintel Consulting, we’ll help you digest the data then apply customised insights to your specific growth goals.