[Webinar] Sparked by Mintel: How To Turn Trends Into Bestselling Innovation

At Mintel we know innovation, what’s disrupting and what’s coming next. Untangling the connections between evolving consumer needs, emerging product trends and market gaps. We help you prioritise opportunities and build a pipeline of ideas that fuel long-term growth and strengthen your competitive edge.

Join us as our experts explore macro-level innovation trends shaping the CPG industry, spotlight categories experiencing rapid transformation and demonstrate how Mintel Spark can increase your chances of launching innovation that drives commercial success. 

Mintel Spark is our new concept generator and is designed to be an additional brain in the early stages of your innovation process, to spark creativity at speed. Our live demonstration will take you step-by-step through the concept generation process showcasing how you can: 

• Generate concepts using Mintel’s full extensive library of expert insights.

• Visualise concepts with AI-powered mockups.

• Customise and refine ideas throughout the process.

• Discover reliable insights that guarantee product ideas that have market potential.