At Mintel we know innovation, what’s disrupting and what’s coming next. Untangling the connections between evolving consumer needs, emerging product trends and market gaps. We help you prioritise opportunities and build a pipeline of ideas that fuel long-term growth and strengthen your competitive edge.

Join us as our experts explore macro-level innovation trends shaping the CPG industry, spotlight categories experiencing rapid transformation and demonstrate how Mintel Spark can increase your chances of launching innovation that drives commercial success.

Mintel Spark is our new concept generator and is designed to be an additional brain in the early stages of your innovation process, to spark creativity at speed. Our live demonstration will take you step-by-step through the concept generation process showcasing how you can:

• Generate concepts using Mintel’s full extensive library of expert insights.

• Visualise concepts with AI-powered mockups.

• Customise and refine ideas throughout the process.

• Discover reliable insights that guarantee product ideas that have market potential.

Presenters

Jonny Forsyth

Senior Director, Mintel Food & Drink

Jonny is an experienced global food and drink analyst who concentrates on ‘big picture’ industry themes that will shape the sector over the coming years. His recent analysis includes what Gen Z and 55+ consumers mean for food and drink brands and how companies need to prepare for the more digitised consumer. Jonny previously worked in insight roles for a major global brewer, an international media agency and national newspaper. He has appeared regularly in media outlets, such as CNBC and BBC, to discuss major industry news stories. Jonny holds an MSc in Business Psychology from the University of Nottingham.

Ashley (Lewis) Bolle

Senior Account Manager

Ashley is a Senior Account Manager at Mintel, specializing in supporting CPG food and drink manufacturers. With a consultative approach, Ashley partners with clients to uncover key insights, solve business challenges, and drive growth using Mintel’s industry-leading research and tools.

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