Discover the Future of Beauty with Mintel at in-cosmetics Global 2025

Mintel is proud to be exhibiting at in-cosmetics Global, the premier event for personal care innovation, taking place in Amsterdam, The Netherlands, from 8-10 April 2025. Join us to explore groundbreaking research, transformative insights, and cutting-edge trends shaping the future of the cosmetics industry.

Why Visit Mintel?

Mintel, the global leader in market intelligence, provides the insights you need to stay ahead in the rapidly evolving personal care market. Our analysts will be on-hand to showcase the latest market research, consumer trends, and innovative product developments that are driving the future of beauty and personal care.

Meet Us at the Event

We invite you to visit Mintel at our two exciting locations:

Main Booth: 5D80 – Connect directly with Mintel experts, explore in-depth market research reports, and discuss how our actionable insights can empower your business strategies.
Innovation Zone – Discover Mintel’s insights into the latest ingredient innovations and breakthrough cosmetic technologies shaping the industry.

What to Expect at in-cosmetics Global 2025

Over 1,000 global suppliers unveiling the newest personal care ingredients, fragrances, and formulation technologies.
Unique opportunities for collaboration, networking, and insight-sharing across the entire cosmetics industry.
Exclusive access to trend presentations, live demonstrations, and ingredient showcases.

Mintel is your trusted partner in navigating the complexities of the beauty industry. Join us at in-cosmetics Global and unlock the insights and trends that matter most to your business.

Don’t Miss Mintel at the Marketing Trends Theatre, Hall 4 (Amtrium)

Join Mintel’s expert Andrew McDougall in the Marketing Trends Theatre to discover tomorrow’s BPC consumer trends today.

Tuesday 1:00pm (My) Knowledge is Power: Celebrate Uniqueness, Shape the Future

Knowledge is the new currency in beauty. By educating consumers about personalised around-the-clock routines, brands can foster confidence,celebrate individuality and redefine beauty with longevity at its core.

Wednesday 10:30am Turning the Tide: Eco-concious is Business-concious

The market demands environmental responsibility. It needs to be convenient and effective. Shifting to sustainable practices is no longer optional; it’s how brands will thrive and earn unwavering loyalty. Discover how sustainability is the ‘new luxury’

Thursday 11:30am Think Slow, Move Fast: Less Clutter, More Impact

Mindful beauty for a meaningful tomorrow. Consumers are craving intention and clarity. Stand out in the beauty industry by prioritising simple, thoughtful solutions that will set you apart in a world oversaturated with choice.

MINTEL AT THE INNOVATION ZONE

Join Mintel’s BPC experts showcasing unique and innovative products linked to the key trends: (My) Knowledge is Power, Turning the Tide, Think Slow, Move Fast

Enjoy interactive presentations at the Innovation Zone and discover tomorrow’s beauty trends today

Product Demo Times:

Tuesday: 10:00 am | 11.30 am | 3:30 pm

Wednesday: 09:30 am | 1:00 pm | 3:30 pm

Thursday: 09:30 am | 11:00 am | 2:30 pm

We look forward to seeing you at Booth 5D80 and in the Innovation Zone!