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Monday, 03 Feb 04.20 pm – 04.40 pm
Routes to Sustainability – Richard Cope
Mintel Consulting will share key insights from its Global Outlook on Sustainability Core research. The session will explore challenges like increasing skepticism towards manufacturers’ claims and the deprioritisation of sustainability in purchase decisions. It will also offer guidance for brands on better communication, emphasizing ethical claims that focus on people and health benefits in addition to environmental ones.
- Advertising and Marketing
- EMEA
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