Monday, 03 Feb 04.20 pm – 04.40 pm

Routes to Sustainability – Richard Cope

Mintel Consulting will share key insights from its Global Outlook on Sustainability Core research. The session will explore challenges like increasing skepticism towards manufacturers’ claims and the deprioritisation of sustainability in purchase decisions. It will also offer guidance for brands on better communication, emphasizing ethical claims that focus on people and health benefits in addition to environmental ones.

Meet the expert

Richard Cope

Senior Trend Consultant

Richard Cope has two decades experience in market research, is the author of the Global Outlook on Sustainability consumer study and a graduate of the Cambridge Institute of Sustainability Leadership (CISL) Sustainable Business Management programme. A regular speaker and media commentator, he works as a Senior Consultant at Mintel looking at what Macro Trends and Sustainability issues mean for both companies and their customers.