Principally focused around value, experience and sustainability, Mintel’s 2023 Household Care Trends examine a continuously evolving market scenario and provide actionable insights to help increase reach and market share across regions.
Home Economics dives into the immediate and future impacts of today’s economic challenges facing consumers as well as brands and suppliers in the global Household Care market. Homemade Joy explores opportunities for brands in Household Care to capitalise on the growing demand for inexpensive pleasures, and to elevate the positive associations that consumers have with homecare products to prompt engagement.
Join Emilia Tognacchini for a discussion on Mintel’s 2023 Household Care Trends and discover more about the present and future opportunities in the Household Care space.
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About the Presenter
Emilia Tognacchini
Senior Household Care and Brands Analyst
Emilia joined Mintel’s EMEA BPCH Research Team in 2019. In her current role as Senior Household Care and Brands Analyst, she writes reports, provides consumer insights on household care trends and innovations, and supports the growth of Mintel’s clients in the LATAM and EMEA regions. Emilia has an MA in Social Anthropology of Development from SOAS University of London and BA Intercultural Communications from the University of Milano-Bicocca.
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